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Home Care Marketing & Sales Mastery by Approved Senior Network®
Dawn Fiala, Lisa Marsolais, Annette Ziegler, and Valerie VanBooven RN BSN provide insight into home care marketing strategies. They cover in-person, in-field sales and online marketing every other week. These podcast episodes are part of the Home Care Marketing Mastermind, sponsored by Approved Senior Network®. Find more information at https://ASNHomeCareMarketing.com
Home Care Marketing & Sales Mastery by Approved Senior Network®
Learn How to Make Sure Your Home Care Agency Shows Up in AI Results on Google and ChatGPT
The digital marketing landscape for home care agencies is experiencing a seismic shift as AI-powered search transforms how potential clients find care services. Valerie Van Booven delivers a compelling deep dive into this new reality where traditional SEO tactics alone no longer guarantee visibility.
When someone searches "How much does home care cost in St. Louis?" or "Can I get paid to care for a family member in Nebraska?", Google and ChatGPT now provide comprehensive answers directly at the top of search results—often without users needing to click through to any website. This fundamentally changes the game for home care agencies seeking to connect with potential clients online.
Through real-world examples and screenshots, Valerie demonstrates how agencies that create structured, authoritative content addressing real client questions consistently appear in these AI-generated summaries. The agencies winning in this new environment aren't just focusing on location-based keywords like "home care in Fairfax"—they're creating valuable content around the questions people actually ask: payment options, caregiver compensation, and service comparisons.
The strategies for success include developing comprehensive service descriptions, building location-specific content, maintaining active business profiles on Google and Bing, securing and responding to reviews, and creating FAQ sections using natural, conversational language. Perhaps most importantly, agencies should regularly "AI themselves" by searching for their business in ChatGPT and Google to understand what information these systems are presenting about their services.
Ready to ensure your home care agency doesn't become invisible in AI search? Implement these proven strategies to strengthen your digital presence and connect with more clients in this new era of AI-powered discovery. The agencies that adapt quickly will gain significant advantages as these technologies continue to evolve and reshape how care decisions are made.
Continuum Mastery Circle Intro
Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev
I'm Valerie Van Boeven, the registered nurse and the co-owner of Approved Senior Network, and these lovely ladies that are with us are the actual stars of this show. But today I'm going to be talking about AI, which is fun for me and maybe not fun for you, but I am a total nerd for the Internet stuff, so I'll let you guys. Do you need to reintroduce? Doesn't everybody here know who we are? I think so You're welcome to introduce yourself.
Speaker 2:Hi Lisa, Hi Vanessa, Hi everybody, I'm Dawn.
Speaker 3:Hello everyone, Happy you're here.
Speaker 2:I feel like I know you very well through the web training. Ah, right, right, yes, indeed, okay.
Speaker 1:Housekeeping. If you guys can mute your lines, that'd be great. I know everybody's busy and I've heard more McDonald's drive-thru orders than I can count. So, yeah, mute your lines and then share stories, experiences, tips, ask questions, make recommendations. Ask questions, make recommendations. Tell us what you want to hear, because we're happy to integrate whatever it is that you're wondering about or add it to something we're already doing. Lisa and in that and you guys want to talk about this, we're, yeah, we're gonna skip a week right, yeah, so I guess that's pretty much it.
Speaker 2:the reminder is there will be no Continuum Mastery meeting on Wednesday, july 2nd. Happy 4th of July. Everyone will be, maybe not in, so we just wanted to skip that. And the next one when's the one after that, annette? Is it July 18th? The?
Speaker 3:16th.
Speaker 2:July 16th 16th.
Speaker 3:I thought so Sorry, we're skipping the 4th. We just figured everybody's probably going to be in vacation mode and maybe away. Yeah.
Speaker 1:And we might be a little busy too. Yes, so we will skip that week and we'll certainly send everybody out the reminders for the next one coming up and as it gets closer you'll get all of the Nets, amazing texts and emails. So the agenda for today we're going to do a little introduction to AI and search understanding AI, search results, how AI picks winners, what these systems look for, specific actions home care agencies should be taking. Now I have not so much a demonstration that's a weird word but more we could go live and on my screen and look some stuff up. But I screenshotted a whole bunch of different examples for you and you can copy off of me and type those searches in and see what you get and then Leave Behinds with Lisa. I think that should just be like Leave Behinds with Lisa. That is just a great segment.
Speaker 2:Sounds really good too. Leave Behinds with Lisa.
Speaker 1:Okay, so let's talk about AI. So Google search is changing. If you've done a Google search recently maybe not for, like, pizza near me or restaurant near me, but if you've done a Google search for anything that's more of a question about how or why or when or something like that you're going to get AI generative search. You're going to get like a paragraph of an answer. Google doesn't want you to leave the homepage, it doesn't want you to leave its page at all. It wants to give you everything you want right now. So you can see right there. On my example, it says where can I get home care in West Winnemucca, nevada? And I use that as a joke because literally there's nothing in West Winnemucca Nevada as far as I know, not much anyway. Not very many people live there, so I just use that as a random example. But if you ask where, when, how, why, then you'll get more of a generative search answer, and so in this case we do not have any clients there. You'll see a lot of our clients in some of these answers when I show them. But in this case, kindred Companion Home Care provides and Genesis Home Health Care Services, and so you can see what it's coming up with. It doesn't want you to have to leave this page to find the answer to your question. So, from traditional search to AI-generated answers, we used to get the 10 blue links and now AI provides full conversational answers at the top, often without a need to click. You can see all the little links that are at the end of these little sentences there. You can click on one of those. You can also see the websites it's referring to on the right-hand side of your page. Now, this is all on desktop. I didn't do anything on mobile, but it's going to be essentially the same, just in a different little way on your phone. 50% of users are now seeing AI summaries before website links. So if you thought showing up on the first page of Google was hard before, it's even harder now, unless you show up in AI generative search at the top. So if your agency isn't showing up in AI search results, it's like being invisible in a conversation where decisions are being made. So we want you to show up at the top, and the way that happens is a little different than your traditional search engine optimization. Seo is still going to be very important, but we're going to change over. There's a lot of people call it a lot of things. Now they call it instead of SEO, aeo and general SGE. So all of these mean basically the same thing. So we're going to talk about Google and ChatGPT, since I know there's a lot of AI you could choose from. There's perplexity. There's hundreds of them probably by now. But we're just going to talk about basically Google because Google's still the leader in search and we're going to talk about ChatGPT because everybody kind of recognizes that. So Google's still the leader in search and we're going to talk about ChatGPT because everybody kind of recognizes that. So Google's AI overview, which they call SGE, search generative experience.
Speaker 1:This is what it looks like I just showed you on the previous screen, but it creates a full summary box with curated content from multiple sites. It pulls answers, frequently asked questions and links, all before the organic search listings. Here's what I did. Now, sometimes this isn't going to give you a generative search. If you put in home care and I know if you're not from St Louis, you're not going to know what I wrote there it says home care in De Pere, missouri. It's not Des Peres, it's home care in De Pere. It's just a St Louis town. That is weird. We have a lot of French names here, so one of our clients shows up right away. All I had to do was type in Home Care in De Pere, missouri, and Home Care Services in De Pere offer a range of options for seniors and individuals. And boom, right there. If you were to click on that little picture, which is actually a video we created for that client, there we are. That next picture down that is Pear Tree Home Care. So if anybody types in and it's not going to happen every time, but a lot of times when you type in some simple search, you're going to get a generative AI overview. And you want to be in that generative AI overview. You're not going to be the only one, you're not going to be the only reference, you're not going to be the only source, but you definitely want to show up there. And if you look to the right at the bottom, the second little, the bottom right screen there, you can see that we have done a lot of graphic imagery and videos all kinds of things for Pear Tree Home Care and they are located in De Pere, missouri, so they are showing up better than anybody else in De Pere right now in AI generative search. That's because we have worked really hard on their SEO, so now they're seeing the benefit of that by showing up in SGE search generative experience, and if anybody has any questions, let me know.
Speaker 1:Let's talk about Bing for a minute. Bing is going to give us a completely different answer. It looks more like a Google search answer. So you can see at the top of the screen here, I typed in home care in De Pere, missouri, and that was just a chat GPT. That's it screen. Here I typed in home care in De Pere, missouri, and that was just a chat GPT. That's it. That's all I put in, that's it, and this is what it came up with. So in this case, it gave me more like what a Google search would give us One, two, three, four home care agencies located near De Pere, and one of them, thankfully, is our Pear Tree Home Care that we do work for.
Speaker 1:Chatgpt is bringing in its information from Bing. You know how nobody uses Bing. Guess what? Now Bing is actually going to have some semblance of importance, because it's going to ChatG. Gpt searches are all based on Bing. I will say, though, that if you were totally nerdy and looked at how Bing gets its information, you would realize or know that Bing not steals but has an agreement with Google to use their database. So Bing is actually getting its information from Google in some regard, and it's millions and millions of dollars, or maybe billions, per year they pay Google for that information. So we're still a Google-centric search result kind of thing. But ChatGPT is showing you something a little bit different and a map, interestingly enough. Ok, so there is ChatGV tape, but what that also tells me is that for Bing, if you don't have a Bing listing, you know you can do a Google listing or Google business profile. You also now need to make sure that your Bing profile for your business is up to date and has the right address and you know who owns it or who manages it or who's an admin of it, because if you don't, or it's wrong, then you're not going to show up in your local search generative search results if it's incorrect. So make sure you look at your Bing profile If you have one, if you don't make one, and get that all up to date.
Speaker 1:Bing is becoming more important Structured, authoritative content. Okay, this is what chat and all the other chat, gpt and Google this is what everybody's looking for is really good content. Google has always at least in the last five years or so talked about EEAT experience, expertise, authoritativeness and trust. So at Approved Senior Network, we have gone with the on our content end, from video to written content. We've always tried to go with the experience, expertise, authoritativeness and trust, because we know that if we include all of those pieces in a piece of content that we write for you or a video that we do with you, that Google's going to love that. We also always make sure that the people that we do websites for have the correct schema markup and even more than a plugin will do for you.
Speaker 1:And if you've ever looked at one of our websites or if you have a website by us that's been created in the last couple of years, you'll notice that the bottom of every page, every service page and probably almost every page on your website, there is a frequently asked questions list, and what I want you to know about that is, those frequently asked questions are written in an LLM manner, which is another nerdy thing. That means large language model, so we don't ask SEO type questions in the frequently asked questions. We say, okay, let's ask large language model, meaning how a human being would ask this question. Let's ask this question and then let's answer it. So we have a whole set of frequently asked questions. On most pages it's always at the bottom. So it's a whole set of frequently asked questions. On most pages it's always at the bottom, so it's not interrupting the flow of what you wanna show people at the top. But those frequently asked questions are written in a way that ChatGVT and Google search engines love. So that's something we've been doing for a very long time and we have service area pages. So if you have specific towns that you service, there is probably a page for each one of those towns that you really love to serve Clear, current and locally relevant content.
Speaker 1:This is where company news comes in All the things you're doing out there. If you've been through our class, you are a community liaison. You are a business development person. You're out there shaking hands and looking people in the eye. You should be taking pictures. You should be posting that on your website. You should be making blog posts. You should be doing all those things. That is clear, current, locally relevant content. Google business profile.
Speaker 1:If you don't have any reviews, you need to get some more reviews. If you have two reviews or if you have five reviews, you need to double, triple, quadruple that number. Right now, when you talk to a client or an adult child of an aging parent and you know they're happy, that's the moment. That is the moment to ask them for a review. Not a week from now when they're hacked off because the caregiver was late. Right now, when they're happy, say Mary, would you mind just going on Google and leaving us a review? Or we have a program where you can just ask everybody, or you can ask people one at a time for reviews. You have to get more reviews. Reviews are important and you need to answer every single review that comes in. So if you were to look at Approved Senior Network, if you just typed in Approved Senior Network, you will see there's 33 reviews there and every pretty much. I don't think there's one that doesn't have a. Maybe an old one doesn't have an answer. But every single review that's on there has a response from us and thankfully, all of ours are very positive reviews. You may have one that's a negative review because, as we know, disgruntled caregivers will leave bad reviews all day long. So you need to answer those too. Actually, you need to report those first before you answer them, but if they're not going to be taken down, you need to definitely answer them in a very professional way, and we help our clients with that too.
Speaker 1:On-site content optimization, blog posts, conversational phrasing Think, how do I get help for mom at home? Add alternate alt text for your images All these things are local SEO stuff that we've always been doing. This is still how AI picks winners. But also I'm going to show you in my examples here in a second that a lot of the things that we think and we think you think that the word home care or home care in St Louis or home care in De Pere, is the only way to go and that's the only keyword phrase that matters, and I'm going to tell you today that is not the truth and it is not the way you should be doing SEO.
Speaker 1:We do focus on home care a lot in our SEO programs, but we also know that those long questions. You know what the most frequently asked question is about home care. It is how much does it cost? And that is not a keyword phrase that you're going to find on any list. It may be the cost of home care might show up somewhere. How much does it cost? And then, number two does Medicare pay for it? No, those are the kinds of questions, though, that real humans are asking. They're not typing in home care De Pere, missouri. They're like how do I get home care for my mom? Can I get paid to care for my family member in the state of Nebraska? Yes, you can, so let me tell you how. So those are the things that you need to focus on Long tail keyword phrases and questions that people often ask.
Speaker 1:All right, here's some specific actions that you should be taking right now. Are your services clearly defined? If you need an example of any one of our websites, you will see the services are very clearly defined and they are not short content answers. They're short up the top, and then there's a whole litany of text that talks about different aspects of home care related to that service companion care, personal care, alzheimer's and dementia, home care, hospital to home, transition care. We cover all of it and we give examples and we talk about, like, the benefits of it and how.
Speaker 1:I don't know what to look for in a great home care agency, and it's hard to slice and dice home care very many ways, because you all pretty much do the same thing, which comes back to why you should be definitely finding a reason why you're different to why you should be definitely finding a reason why you're different. So we write that in a way that is unique to you but is also clearly defining everything that you do. You need to have an about us page. You need to have reviews. You need to have team pages. I see a lot of websites where you are not highlighted on that website. Your face, or your owner's face, or your owner's family or whoever owns the business or whoever is the face of the business, should really be on that website, with a bio and your why, the reason you're in this business, should be on that website somewhere. That is a trust factor in home care. Own your own story online. We need to make sure that you're talking about your referral partners. You're talking about your own business. You're talking about your community partnerships. Add location-based case studies and testimonials. Talking about the places that you're going the senior fair at the local YMCA or whatever, or the convention center is a great thing to do with. You're talking about it, you're highlighting it. That is local authority. Build answer-focused blog content.
Speaker 1:Can a family member get paid to take care of a loved one. I'm going to show you some examples of that. How much does home care cost? What if I can't pay for home care? Private pay, how do I do that? How can I pay for home care? Okay, so those are the kinds of things that you should be doing, especially with written content, but video is really important also.
Speaker 1:All right, let's take a look at some fun stuff. Look at the screen that says can I get paid to care for a family member in Lincoln, nebraska? Now, the reason I put the town name in there and the state is because I am not in Lincoln, nebraska. So if I put that in without the town and the state, everything would be St Louis, and we don't have that many clients here in St Louis not on purpose, but because that's where we're based, but anyway. So we do have clients in Lincoln, nebraska. So I thought let's see if any of them show up. And sure enough, here it is there's a manicure. So my arrows point to our clients there's a manicure.
Speaker 1:Twice, now, it's not their website, but guess what it is? It is a patchcom article website. But guess what it is? It is a patchcom article. There's a golden nugget for you right there. Patchcom is where it's at. Even if you don't like patchcom, get some great backlinks and it's an authoritative site. It's a great place to put some blog posts. So patchcom, and then down here, nebraska families may qualify for financial support when caring for an aging loved one. Cbs4indycom that's Indy is probably Indianapolis, it's not Nebraska, but guess what that's showing up there. That's excellent, and then some of these other links might also link to them. I'm not sure You're also going to get. If you ask this question and you have a Medicaid waiver in your state, the first thing that's always going to show up is your state resources. But having said that, having our clients show up for that is amazing, so we're really happy about that. Okay, then for Omaha, nebraska. Let's see if our client shows up there. Yes, they do. It's a different client, but there is CareTech. They show up in AI generative search for Omaha and that's where they're based. So that makes a lot of sense. That's that's how you show up.
Speaker 1:Is writing those articles and putting those out on the internet that talk about the things that people have the most questions about? Does anybody have any questions about this yet? No, it's tech nerdy. I have a question real quick. When you say patchcom, is that per that area or that's just in general patchcom? No, it's just for your area. So if you were to look at this article, it's the Lincoln, nebraska patch Gotcha, that's okay, thank you. Okay. So here's chat GPT Same thing. That was Google that you just looked at, here's ChatGPT. I didn't screenshot high enough up, but anyway here it is right. Here there's that patchcom article that shows our client and then right here there's that same answer, but it shows our client. If you were to click on that it would be our client. And then over on the right hand side, if you look over here, you see caretechcom is right there at the top and that's for Omaha. So Lincoln is over here, omaha is over here. So we got both our clients in for two of the major. And you know it's a work in progress all the time.
Speaker 1:The more information you put out about these things and did I make up or did we write content that was a whole lot different than what the state of Nebraska writes? No, but we knew that if we wrote up a little guide on Nebraska Medicaid waiver programs and how to get paid to care for an aging parent in Nebraska, that if we put it out there, not only on their websites but also on a few others, that if we put it out there, not only on their websites but also on a few others, seo, that they would get picked up in AI generative search. And this has been a while back. We didn't do this yesterday. I think the patchcom article is probably I don't know four or five months old, and I know the CareTech articles on their website are way older than that. The care tech articles on their website are way older than that.
Speaker 1:Okay, let's look at, oh, who provides home care sales training in the US. Look at that Approved Senior Network, what so? Somebody sent us a note the other day, I can't remember which. I think, annette, you sent that over to me or over to us in Slack.
Speaker 3:Actually Trey, I think he's on here oh. Trey yeah, we came up and chat GPT.
Speaker 1:Yeah.
Speaker 1:So I went ahead and Googled it who provides home care sales training in the US and what? There we are. And then you can see us two places here right at the top, and then, if we go over here, you can see us two places here right at the top. And then, if we go over here, we can see that that's back in 2023. That's picking that up, all right. And then, over here, if you say who's the best home care website design agency in 2025? Here we are now.
Speaker 1:I wrote the article a while back just to see if I could get. I wrote this article best home care website design agencies in 2025. And the key to this is I did not put anyone down. I did not say anyone was bad. I compared us to a bunch of others that we know are in the market, and but I said we were the best and I put that on our website because we are the best. But it's it's the YouTube version of it. It's still. It's a video is there. And then there's the second one on this list. Right here is the article, the actual article, where it says number one approved senior network. But if you look at what it highlighted, it isn't us. That's ignorant, but anyway, we're still down here at the bottom. So I think I just did it as a test and boy, that was nice.
Speaker 1:And in terms of our home care agencies, I thought how can I do that for a home care agency? And you really can't say, or, if I were a local home care agency, I would never write an article that says the best home care agency and now, maybe you would, but I don't think I would the best home home care agency in Omaha, nebraska or Fairfax, virginia, and then list myself and a bunch of other ones. I don't know if I'd want to go down that pike, but what you can do is say what are the top requested home care services in Fairfax Virginia and then talk about companion care, personal care and things like that. So there's ways to get around it. You don't want to offend a bunch of people, but there we are, all right. Oops, that was Google, I'm all over the place, sorry, all right. Here is ChatGPT, who provides home care sales training in the US. And there we are again. Chatgpt pulls us up, and Home Care Pulse really doesn't do sales training. I don't get that, but whatever. So yay, and then the best home care website development agencies in 2025. Bam, right there, there we are. I'm so happy about that. I don't know if anybody's really going to type those exact words in, but it was fun for me, all right.
Speaker 1:How do I pay for home care in Fairfax, virginia? I thought we have a lot of clients in Fairfax. Let's see if any of them show up for this. And guess what? The Family Guide to In-Home Care Services in Fairfax, virginia is right here Cardinal Home Care what? How do families pay for in-home care services? So you can see that we're putting content on our clients' websites that are answering the questions that people ask all the time, and when you do, that's how you show up in AI generative search. Now you have to make it a good article, and you have to make it make sure you have lots of references and things like that, and then so this is Google, and then over here, sadly, we don't show up.
Speaker 1:But how do I pay for home? And this is the chat. Gpt comfort keepers does, though, and maybe, if I clicked on this, it says comfortkeeperscom plus 15, there might be one of our clients in there, but nobody's going to do that, so write at home carecom. So we need to maybe do a little bit more work for our clients on that end, but definitely glad we were found in the Google generative search. Okay, don't just optimize for Google. Train the AI to know you exist, and what that means is you need to AI yourself. Have you ever seen those little commercials, or I don't know? The old now says Google yourself, see what the internet knows about you. Nothing negative out there that I didn't know about, because certainly I'd want to address it. But now you need to GPT yourself or you need to search for yourself on chat GPT.
Speaker 1:So tell me about home care professionals, home care agency in California. Now, I may have worded that wrong, but if I were home care professionals in California, I would want to know what it says about me, right? So I did that and it looks like it took information from LinkedIn. It took information from their actual website A Place for Mom, yelp, a Place for Mom Caringcom, approved Senior Network, which is us and Indeed. So it did pick up a bunch and if I were you, I would want to know what this stuff says about my business.
Speaker 1:This one is a manicure. Same thing I said tell me about I didn't screenshot it, but tell me about a manicure and it took most of that information. One was the BBB Yelpcom Glassdoor and from their own website, perfect. And then I did for Approved Senior Network and it took everything pretty much from our websites, and the thing I liked about ours is that it actually showed who the ownership is and our team and talked a little bit about that. And the reason it does that is because it's on the homepage of our website or it's throughout our website, but there's a blurb about it on the homepage. So I think that really helps.
Speaker 1:But you want to know what's being said about you or what the internet thinks about you through generative search. So definitely do that and that's everything I have. It seems like it's quick, but it really takes a little bit of thought process. I want to show you one more thing before we go to. I'm going to go to real Google search here and we're going gonna type in a real Google search. Oh, is it gonna? Let me do it, okay, here we go how much does.
Speaker 1:Oh, you can see. I already did this. One care cost in St Louis, missouri. So this is what it looks like and why was I making? Oh, here's what I want you to see. You see these questions called.
Speaker 1:People also ask these are the questions that you want to write blog posts about what is the average cost of home care in Missouri? Is it cheaper to live in assisted living or a nursing home? What is the average daily cost of in-home care? How much does assisted living cost?
Speaker 1:Now I get it that none of you want to put your actual rates online and I wouldn't do that if I were you. But you can talk about how the cost of care is calculated. So it depends on how acute the client is, how much care they need, what types of care they need, and the cost is going to be different for everybody. But tell people how you calculate that. Or if it's a couple, it's going to be different, or if they're a live-in versus hourly, it's going to be different. But if you write an article or a blog post that addresses those things, then people will be more likely to call you and say okay, I understand, it's different for everybody.
Speaker 1:Here's my situation and you can always write frequently asked questions about that. You can always write articles about assisted living versus nursing home, versus home care, and you can use also sources like Genworth's cost of care guide for 2024, 2025, whichever one's out now and put some general costs of care. So, anyway, I just wanted to show you that this is how you get in. Generative search is people also ask. You want to make sure that you look at those questions, because these are frequently asked questions and include those in your website content. All right, I'm going to go back to this and we're going to talk about marketing and sales.
Speaker 2:Can I ask a quick question, Valerie?
Speaker 1:Sure.
Speaker 2:Fahima asked how should Yelp reviews be handled? Is it the same way as Google reviews? I know there's some differences, but yes, yelp is.
Speaker 1:I'm not a fan of Yelp I don't know if anybody is, but anyway. But if you have a lot of positive Yelp reviews, you probably are a fan of it. But if you're but yes, I, yes, absolutely you should answer every single one. And if there is a negative review, first of all think. Don't answer in anger because you'll say something you regret. Take a day, think about it and then come back to it or have ChatGPT write the answer for you. Give them the situation, write the answer for you. Give them the situation, give it the review that you got and give it a little bit of insight into what the reality was behind that whole debacle. And then go ahead and let ChatGPT write a very professional answer. Don't name names, don't give away medical information, but let it write something because you're not writing your response for the person who left the review. They've already decided they're pissed, but what you're doing is you're writing the answer for the next person who sees that Just if you've ever done.
Speaker 1:I always use this example VRBO or Airbnb. If we go on vacation and we get a VRBO, I don't read the reviews. I read the reviews and I'm more interested in how the owner of that house or whatever responds than I am in actually what the review was. Because if the person leaving the review is insane, the professional answer by the owner is going to tell me all I need to know about the idiot that wrote that review hands down. So be sure to answer very professionally. You're writing it for the next person who reads that.
Speaker 1:If you can't get it taken down, if it is someone who you think was an employee or you believe is an employee, then you need to say something about that and report it. So on Google reviews, if it's an employee or disgruntled employee, somebody got fired or whatever you need to report it as a conflict of interest. So when you go to the reporting area, you can report each one of those. There's little three dots right next to the review. You want to choose conflict of interest, because having employees review you is a conflict of interest. Now, of course, if they leave a brilliant review, we're not going to report that, but if they leave a negative review, we're going to report that and they usually get taken down. And have more than one person report it, and same for Yelp. You report it, have a few other people in your life report it and hopefully Yelp will come to its senses and take it down.
Speaker 2:The follow-up question to that is what if it's a four-year-old review? If it's really old, should it still be addressed?
Speaker 1:I would say it depends on how bad or how good it is. If it's bad, which is what I would assume this is about, then I would first try to report it, which seems crazy.
Speaker 1:It's four years old, and then I would try to cover it with some really good reviews. So, instead of answering it, let's say this if you know that it was a disgruntled employer it was someone who was crazy I would definitely answer it and not address the know that it was a disgruntled employer. It was someone who was crazy I would definitely answer it and not address the fact that it's four years old. Just say something about this issue was resolved four years ago. Blah, blah, blah. I don't know. I would think about how to answer that. But if you know it was an employee, then I definitely would try to report it and if that doesn't get it taken down, then get some more Yelp reviews to cover the negative one.
Speaker 1:It's a pain, but you can have. You know yourself and don't do it from your work computer. Go home, leave a nice review with a real profile, with your real self. Don't make somebody up or have another client leave a review, or something like that. So that's how I would answer that. Thank you, all right, so we have a few spots left for some sales training, which we are number one.
Speaker 3:I'm trying to wave my hand to get that's okay. I just wanted to inject. This is that I know that you can go to yelp and if it's a company, if it's a former employee, you can file a grievance and have it expunged so you don't be just, like you know, burying it is great, but there is an actual process that you can go through that, if it's an inform former employee that you can file a grievance and have it taken off.
Speaker 2:Thank you, terry, yeah.
Speaker 1:You know what, a long time ago, when Google reviews just started making a big difference for people. This is several years. We've been in business almost 18 years now. We've been in business almost 18 years now. So a long time ago, a client of mine in Austin Texas, I believe Austin Texas sent me some information and asked if there was anything or what our recommendation was. There was nothing we could do about it.
Speaker 1:One home care agency and Austin was much smaller back then one home care agency left themselves this wonderful review and then went to every other home care agency in Austin and left a one-star review. Wow, this was the beginning of all this, but it looked terrible for the other home care agencies. So we did a little investigation and figured out what had happened. She couldn't tell what had happened, but I did a little investigation. We went back and forth and I said you know what I would be calling the owner of whatever home care agency it was, and I would ask them why. Because it was the same profile. The same person left a one-star review like a dummy on all the other home care agencies websites and I would screenshot it all and send it over to that person and say who did this. Is it your? You, because every other home care agency in town is now going to be looking at you. Buddy, because I'm going to tell them all. So that's crazy. It was a nuts thing to do.
Speaker 2:Yeah, what a crazy tactic.
Speaker 1:Yeah, it was awful. Okay, let's talk about stuff June 26th 3 PM, July 17th at noon and July 23rd at noon. Definitely worth doing. If you guys I've already been through the sales training please leave us amazing reviews and if you haven't been through the training it's worth it.
Speaker 3:I think we have a lot of our training folks on here, but we do still have some spots for next week, so sign up, woo-hoo.
Speaker 1:All right, I think it's leave behinds of Lisa time. I think it is.
Speaker 2:But this is our winner from this is June, right, so we're this wait, so we need to say yes if anyone wants to win for july, am I right?
Speaker 1:oh, yeah, yeah, if you want, you want to win stuff.
Speaker 2:Yeah, we'll have to look through the july stuff, but yeah, so what you need to do? Oh, they're already there. You guys are fast and furious, so in the chat just type in yes and yeah, there it is. You want to be included in our leave behind giveaway? Perfect, beautiful. The only requirement is that you take lots of pictures and send them to us, you using the leave behinds. We want to see the different ways that you've moved them around and made them your own. So this was the June winner Ginger Senior Solutions. She used the home care in a flash and the National Safety Month, so really cool. I'm so glad. Yay, lots of yeses, woohoo. Okay, we will be back on July 16th. Yep, there it is.
Speaker 3:Hard to believe it's July 16th.
Speaker 1:A couple weeks from now Wow, I know, can you believe it? The year has flown by. We're halfway through Right Gosh.
Speaker 3:Crazy.
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