Valerie VanBooven is the co-owner and founder of Approved Senior Network.

She has 31 years of nursing experience, both in the hospital system and in the community setting. She has served as an ICU Nurse, Discharge Planner, Health Insurance liaison, Care Manager, and more.

She has 15+ years of experience in online marketing and has worn every hat in the company since the beginning. 

Valerie is the author of several books on aging and caregiving. She speaks professionally across the U.S.

First and foremost, Valerie is a wife, mom of triplets (age 16!) and dog mom.

Before joining Approved Senior Network, she worked for Devoted Guardians Home Care and Home Health in Tempe, as Director of Marketing.

She increased revenue by 84% (3.5 million) in three years by developing and building high-performing teams and a stellar brand.

 She has also worked for Home Instead Senior Care in outside sales, as Director of Marketing and Director of Operations.

Dawn brings with her a wealth of knowledge and understanding of the current home care space, from online marketing to in-person direct referral marketing. 

Lisa Marsolais is a detail-oriented relationship builder with a successful background in sales, business development, and operations.

She has proven herself as an exceptional Branch Manager at Gentiva Personal Care and as a Client Care and Scheduling Manager at Comfort Keepers. Her expertise lies in cultivating new business while maintaining and managing established clients and business relationships.

Lisa built strong client relationships by responding to inquiries, identifying and assessing clients’ needs, resolving problems, and following up with potential and existing clients.

She handled complaints, provided appropriate solutions and alternatives within appropriate timeframes, and followed up to achieve resolution.