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Home Care Marketing & Sales Mastery by Approved Senior Network®
Dawn Fiala, Lisa Marsolais, Annette Ziegler, and Valerie VanBooven RN BSN provide insight into home care marketing strategies. They cover in-person, in-field sales and online marketing every other week. These podcast episodes are part of the Home Care Marketing Mastermind, sponsored by Approved Senior Network®. Find more information at https://ASNHomeCareMarketing.com
Home Care Marketing & Sales Mastery by Approved Senior Network®
Home Care Marketing Stars Oct 21, 2024
Home Care Marketing Heroes Oct 21, 2024
https://homecaremarketingnews.com/this-weeks-home-care-marketing-stars-october-21-2024/
This podcast from Approved Senior Network’s Home Care Marketing News Magazine showcases various successful local home care marketing efforts in the week of October 21, 2024.
Main Theme: The main theme is recognizing and celebrating local home care agencies for their outstanding community outreach and marketing initiatives.
Key Highlights and Examples:
- Emphasis on Community Engagement: The article highlights agencies like BrightCare HomeCare, Adult Alternative Home Care, and Right at Home Snellville who actively engage with their communities through events, partnerships, and appreciation initiatives. For instance, Kimberly Gullo from BrightCare HomeCare started her day at 5:00 am to provide breakfast for 33 case managers at multiple hospitals, acknowledging their hard work during Case Management Week.
- Recognizing Staff and Caregivers: The article emphasizes the importance of celebrating the hard work of home care staff and caregivers. Examples include Caretech's "Red, White, and Blue BBQ" honoring veterans and Home Helpers of Bradenton nominating a caregiver for the HCAOA National Caregiver of the Year Award.
- Diverse Marketing Approaches: The article showcases a variety of successful marketing strategies, including consistent referral outreach, participation in community events, creative leave-behinds, engaging video content, and active social media presence.
Key Takeaway:
The article inspires home care agencies to prioritize community outreach and implement creative marketing strategies. It demonstrates that successful home care marketing goes beyond traditional advertising and involves building genuine relationships within the community and recognizing the contributions of staff and caregivers.
Continuum Mastery Circle Intro
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Ever feel like you're just bombarded with information. You know like you're drowning in it, especially when it comes to marketing.
Speaker 2:Good totally.
Speaker 1:Well, get ready to dive into a world where creativity meets compassion, home care, marketing and, believe me, these aren't your run-of-the-mill ads.
Speaker 2:Oh, I bet, I bet.
Speaker 1:We're navigating today using this week's home care marketing. Stars. It's a blog post actually from October 21st of this year. Stars it's a blog post actually from October 21st of this year and it's full of these really cool stories about local home care agencies doing some pretty remarkable things in their communities.
Speaker 2:I'm intrigued. I'm intrigued.
Speaker 1:Our mission, should we choose to accept it, is to kind of sift through these stories and pull out those golden nuggets of wisdom, those marketing gems that you can use no matter what you do.
Speaker 2:I'm ready. Let's unearth those gems.
Speaker 1:All right. So first up, picture this. Okay, it's crazy. Early in the morning You're a case manager at a hospital, already swamped right.
Speaker 2:Oh, I can only imagine, I can only imagine.
Speaker 1:And suddenly Kimberly Gullo from BrightCare Home Care. She shows up with breakfast.
Speaker 2:Oh, that's lovely.
Speaker 1:Not just for you, for the whole department.
Speaker 2:Wow, now that's how you make an impression.
Speaker 1:Talk about understanding your audience. It's those busy healthcare professionals who are always on the go. That small act of kindness. It speaks volumes, doesn't it?
Speaker 2:Absolutely. It shows she gets them, gets their world. It's not about the food really. It's about that connection.
Speaker 1:Exactly A million times. Yes, it's about recognizing people, valuing them and you know everyone appreciates that. Now, switching gears a bit, this next agency they took a different route. The blog post highlighted adult alternative home care for their consistent marketing. So help us break this down a bit. What does being consistent actually mean in the fast-paced world of home care and why is it so important?
Speaker 2:It's like you know. Imagine trying to build a house. Right, you wouldn't just slap a brick down every once in a while and expect to have a finished house. It's the same with marketing.
Speaker 1:Yeah, you need the whole foundation.
Speaker 2:Exactly Consistent marketing in home care. It means showing up regularly. You're building those relationships over time. It's about building trust, you know, through blog posts, community events, even just reaching out to people individually. It's definitely a marathon, not a sprint, that's for sure.
Speaker 1:So you're building that foundation brick by brick. It makes a lot of sense, especially when we're talking about something as personal as home care. It's not about those flashy ads, it's about being authentic and showing up consistently 100%, 100%.
Speaker 1:And, speaking of showing up, the blog post also highlighted some agencies that are really diving into their communities, like take Mark J Ross with Right at Home Snellville. They did some amazing things for Breast Cancer Awareness Month. It makes you wonder what are some really creative ways home care agencies can connect with causes. Go beyond just the pink ribbons and stuff you know.
Speaker 2:It's about action, not just words. Right, it's about being really engaged with the community, Like imagine sponsoring a support group meeting or creating care packages specifically for people going through treatment. Those are things that really resonate with people.
Speaker 1:Yeah, it's about understanding what people are going through and meeting those needs. And that reminds me of this other story from the blog post about Laura Coyle at Home Well Care Services in New Jersey. They've been killing it with video content and let me tell you it's powerful stuff. Why do you think video works so well for the home care industry specifically? You know it's like a picture is worth a thousand words, right, but video?
Speaker 2:Oh, it takes it to a whole new level.
Speaker 1:It does. It's real, it's raw and for home care it lets people actually see what that care looks like.
Speaker 2:And think about it. Home care is all about trust. Inviting someone into your personal space Video helps show that warmth, that connection, in a way you just can't get across with words on a page.
Speaker 1:It puts a face to the name, shows the human side of things. And speaking of those amazing people doing the work, the blog post wrapped up by mentioning agencies that are going above and beyond for their employees, like Denise Hedrick-Huber at Martha's Hands Home Care Services and Melissa Busby at Wellhaven Home Care. They're making a big deal out of internal recognition Seems important to them.
Speaker 2:For sure.
Speaker 1:So why do you think that is? Why is it such a big deal? Even when we're talking about marketing Seems like an inside thing.
Speaker 2:Well, when employees feel good appreciated, they just do better work right. It's pretty straightforward. It's like this ripple effect they feel valued, so they go the extra mile and that turns into happy clients and a great reputation.
Speaker 1:It all comes back to that human connection, doesn't it? A thoughtful gesture for a busy case manager connecting with the community, showing your team you care.
Speaker 2:It makes a difference.
Speaker 1:It really does. So, as we wrap up our deep dive into the world of home care marketing, here's something to think about. How can you take these ideas, those principles of genuine connection and creativity, and apply them to your own world? What's your version of that Kimberly Gullo gesture, that little act of kindness that could have a big impact? Keep those ideas coming and until next time, happy diving.
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