Home Care Marketing & Sales Mastery by Approved Senior Network®
Dawn Fiala, Lisa Marsolais, Annette Ziegler, and Valerie VanBooven RN BSN provide insight into home care marketing strategies. They cover in-person, in-field sales and online marketing every other week. These podcast episodes are part of the Home Care Marketing Mastermind, sponsored by Approved Senior Network®. Find more information at https://ASNHomeCareMarketing.com
Home Care Marketing & Sales Mastery by Approved Senior Network®
November Home Care Marketing Ideas
Unlock the secrets of effective home care marketing during November's awareness months. Discover how to transform National Family Caregivers Month into a gateway for strengthening ties with caregivers by offering thoughtful survival kits that subtly highlight your services. Learn to navigate Alzheimer's Awareness Month with sensitivity through educational seminars that showcase your agency’s expertise. Additionally, find out how partnerships with local pharmacies for diabetes health screenings during National Diabetes Month can spotlight your agency's management services. These strategies promise not only enhanced community engagement but also a reputation as a reliable and supportive home care provider.
As we celebrate National Home Care Month, we’ll guide you on creating meaningful connections and measuring your success through strategic use of social media, community events, and even cozy branded giveaways. We'll explore how tracking your agency's mentions and special offer redemptions can provide insights into your impact, all while maintaining genuine community connections. This episode is a treasure trove of insights and practical ideas designed to position your agency as a community pillar. Join us in this ongoing conversation and share your own experiences and plans, ensuring your marketing efforts leave a lasting impression.
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Okay, so you're a home care agency and you want to make November really count this year. But we're not just talking. Turkey and Black Friday deals are we no, no. We are diving into home care marketing news to uncover how to really connect with your community while boosting your business. Yeah, Because get this. November is absolutely packed with awareness months that just dovetail beautifully with what home care is all about.
Speaker 2:You know, it's fascinating how these campaigns really let you blend that genuine community support with a smart business strategy Right. It's like showcasing your agency's value by addressing these real needs that are out there, especially during a month when people are already thinking about family and reflection.
Speaker 1:Yeah, it's like hitting that sweet spot between doing good and doing well, right, yeah? So beyond the turkey and stuffing.
Speaker 2:OK.
Speaker 1:What's on the menu for November?
Speaker 2:Well, it's more of a buffet really. We've got National Family Caregivers Month, huge Hunters Awareness Month, national Diabetes Month. Even National Home Care Month itself. So, it's prime time to show your community you're not just a business, but a partner that's really invested in their well-being.
Speaker 1:Okay, that's a lot to unpack.
Speaker 2:It is.
Speaker 1:Let's start with National Family Caregivers.
Speaker 2:Month.
Speaker 1:This one feels huge, given the demands on caregivers these days.
Speaker 2:Absolutely, and the article talks about these caregiver survival kits.
Speaker 1:Okay.
Speaker 2:Which I think is a brilliant idea.
Speaker 1:Okay.
Speaker 2:But it's more than just tossing in a stress ball on a pen. Yeah, the real genius here is curating items that speak directly to their needs.
Speaker 1:Right.
Speaker 2:And subtly connect them back to your services.
Speaker 1:I like where you're going with this. Give me an example.
Speaker 2:Sure, so imagine a kit with a sleep mask and earplugs.
Speaker 1:Okay.
Speaker 2:Maybe some calming tea.
Speaker 1:Right.
Speaker 2:You're acknowledging the sleep deprivation many caregivers face.
Speaker 1:Yes.
Speaker 2:Then you include a booklet on respite care options, discreetly branded with your agency's info. You're not directly selling Right? You're providing a solution to a felt need.
Speaker 1:That's so smart You're planting a seed while offering genuine support, Exactly Now Alzheimer's Awareness Month, that one feels like it requires a delicate touch.
Speaker 2:You're absolutely right. Sensitivity is paramount here. The article emphasizes educational seminars as a really powerful tool.
Speaker 1:Yeah.
Speaker 2:And I completely agree. Okay, partnering with local Alzheimer's organizations yes, lends credibility and positions you as a knowledgeable resource Right, not just a service provider.
Speaker 1:Okay.
Speaker 2:Right.
Speaker 1:I'm imagining a seminar on future proofing your home. Yes, for a loved one with Alzheimer's, you're providing practical tips, but you're subtly showcasing your expertise in home modifications and safety.
Speaker 2:Exactly, you're addressing a real concern and planting that seed that you're there to help every step of the way.
Speaker 1:I'm getting how these awareness months can be leveraged for marketing gold. What about National Diabetes Month? How does that tie into home care?
Speaker 2:It's incredibly relevant, especially with the growing need for diabetes management services.
Speaker 1:Oh, absolutely.
Speaker 2:Home care marketing news suggests partnering with pharmacies for health screenings.
Speaker 1:Oh, interesting.
Speaker 2:Imagine setting up a booth offering blood sugar checks, educational material and consultations about your agency's diabetic care services.
Speaker 1:Take a smart.
Speaker 2:You're reaching people right where they are, at a place they already associate with health and wellness.
Speaker 1:Exactly.
Speaker 2:What a great way to raise awareness about the role home care can play in managing diabetes effectively.
Speaker 1:Exactly. And speaking of raising awareness, okay, let's not forget the main event, right National Home Care Month. Yes, this is your time to shine a spotlight, yes, on the incredible work you do.
Speaker 2:Oh yeah, no, holding back on this one.
Speaker 1:Now, what are some ways to really make it stand out?
Speaker 2:Okay.
Speaker 1:Because it's not as widely known as, say, Alzheimer's Awareness Month.
Speaker 2:You're right, it's about education as much as celebration. Okay, the community events, open houses behind the scenes, tours of your agency.
Speaker 1:Yeah.
Speaker 2:Anything that demystifies home care and showcases the real people providing these essential services.
Speaker 1:Yeah.
Speaker 2:And remember National Home Care Month, has dedicated weeks throughout November, oh right, Each focusing on a specific aspect of home care.
Speaker 1:Right.
Speaker 2:The article had a cool idea Okay, dedicating each week's marketing.
Speaker 1:Yeah.
Speaker 2:To highlighting your agency's expertise in that area.
Speaker 1:Oh, that's clever. So like one week could be all about companion care, showcasing those amazing caregivers who combat senior isolation. Exactly, and then the next week focuses on, say, post-surgical recovery and how you help folks regain independence at home.
Speaker 2:Exactly. It's about painting a fuller picture of what home care really is all month long.
Speaker 1:Yes.
Speaker 2:And you can get creative right.
Speaker 1:Okay.
Speaker 2:Think social media campaigns spotlighting client success stories.
Speaker 1:Yeah.
Speaker 2:Testimonials from family members.
Speaker 1:Right.
Speaker 2:Maybe even partnering with local businesses. Okay, for cross-promotional events that benefit everybody.
Speaker 1:This is making my head spin with possibilities, but I also hear our listeners who maybe are working with tighter budgets, right who are thinking this sounds great, but doesn't this cost a fortune?
Speaker 2:Yeah, and that's where getting resourceful comes in.
Speaker 1:Okay.
Speaker 2:And, honestly, some of the most impactful campaigns I've seen were built on genuine connection, not a fat wallet Right. Remember those Thanksgiving meal deliveries we talked about?
Speaker 1:Yes, those feel like a home run.
Speaker 2:They are.
Speaker 1:It's heartwarming and strategic.
Speaker 2:Exactly, and you can do that on a smaller scale too, right? Maybe instead, like a home run, they are, it's heartwarming and strategic. Exactly, and you can do that on a smaller scale too, right? Maybe, instead of a full meal, you partner with a local bakery to deliver pumpkin bread to your clients with a handwritten note of appreciation. It's about the thoughtfulness, not the price tag.
Speaker 1:I'm convinced you don't need a Hollywood budget to make November amazing.
Speaker 2:No.
Speaker 1:But with all these events and themes and moving parts, Right. How do you keep from turning into a frazzled mess come November 1st?
Speaker 2:Well, organization is key.
Speaker 1:OK.
Speaker 2:The article suggests creating a dedicated November marketing calendar.
Speaker 1:OK.
Speaker 2:And I 100 percent agree with that.
Speaker 1:Oh, I like that. A visual game plan, that's it For the whole month. Map out each week, ok, and I 100% agree with that. Oh, I like that. A visual game plan. That's it For the whole month.
Speaker 2:Map out each week. Okay, including key awareness states, planned activities, social media post ideas.
Speaker 1:Yeah.
Speaker 2:It's like having that roadmap to keep you on track and prevent that last minute scramble Right and don't forget to schedule some time for yourself. Yes, amidst the excitement.
Speaker 1:Good advice for life in general. Yes, okay. So we've got the calendar Right, we've got the creative ideas Anything else we should keep in mind as we head into the home stretch. So we've got this November marketing game plan really shaping up now. We've got the calendar, the creative fuel. How do we know if it's actually working?
Speaker 2:You're hitting on a very crucial point.
Speaker 1:Right.
Speaker 2:It's not enough to just do stuff right. Yeah, we need to see those results. Yes, and that's where good, old-fashioned tracking comes in.
Speaker 1:Okay.
Speaker 2:The article had some smart suggestions Right that don't require a data science degree to implement.
Speaker 1:Okay, good, right, I am me.
Speaker 2:So first get crystal clear on your goals. Okay, what are you actually going for here? Right, do you want more website traffic? Okay, increased social media engagement, a surge in inquiries about your services? Right, once you know your destination, yes, you can pick the right tools to see if you're on the right path.
Speaker 1:Okay, that makes sense, but practically speaking, yeah.
Speaker 2:How do we?
Speaker 1:measure something like brand awareness? Yeah, that makes sense. But practically speaking, how do we measure something like brand awareness? Yeah, that feels kind of squishy.
Speaker 2:It is definitely trickier than counting clicks.
Speaker 1:Right.
Speaker 2:But there are clues, right. Maybe you track mentions of your agency's name in local news or social media, or see how many people redeem a special offer that's tied to a specific November campaign. You'd be surprised what you can learn with a little detective work.
Speaker 1:I love that. It's like we're gathering evidence that our marketing is making a real world impact.
Speaker 2:Exactly.
Speaker 1:What about those branded giveaways we talked about?
Speaker 2:Yes.
Speaker 1:Do those factor into tracking? Absolutely Okay.
Speaker 2:Let's say you're giving out those cozy blankets Right For National Home Care Month.
Speaker 1:Yeah.
Speaker 2:You can track how many get snatched up at events. Okay, maybe even have a special code people use.
Speaker 1:Oh fun.
Speaker 2:If they mention the blanket when calling in for information. Oh, that's smart it helps you connect the dots yes Between the giveaway and the actual interest in your services.
Speaker 1:I am feeling so much more confident about November.
Speaker 2:Good.
Speaker 1:We're not just throwing spaghetti at the wall and hoping it sticks. We're being strategic, thoughtful and measuring our results.
Speaker 2:There you go.
Speaker 1:Any final words of wisdom for our home care heroes out there before we wrap up this deep dive.
Speaker 2:You pretty much hit the nail on the head.
Speaker 1:Okay.
Speaker 2:Enter November with that spirit of genuine connection.
Speaker 1:Okay.
Speaker 2:Stay organized, don't be afraid to experiment.
Speaker 1:Yes.
Speaker 2:And track what's working.
Speaker 1:Love it.
Speaker 2:Remember, you're not just building a business.
Speaker 1:Yeah.
Speaker 2:You're becoming a pillar of your community.
Speaker 1:That's beautiful.
Speaker 2:And that's something to be incredibly proud of.
Speaker 1:Beautifully said. Now go forth and make this November your most impactful one yet.
Speaker 2:Yes.
Speaker 1:And listeners. We want to hear from you.
Speaker 2:Yes.
Speaker 1:What resonated most with you today? What are your brilliant November marketing plans?
Speaker 2:Let us know.
Speaker 1:Find us on social media and let's keep this conversation going.
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