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Home Care Marketing & Sales Mastery by Approved Senior Network®
Dawn Fiala, Lisa Marsolais, Annette Ziegler, and Valerie VanBooven RN BSN provide insight into home care marketing strategies. They cover in-person, in-field sales and online marketing every other week. These podcast episodes are part of the Home Care Marketing Mastermind, sponsored by Approved Senior Network®. Find more information at https://ASNHomeCareMarketing.com
Home Care Marketing & Sales Mastery by Approved Senior Network®
Home Care Marketing Stars 10-14-2024
Video and Article: https://homecaremarketingnews.com/this-weeks-home-care-marketing-stars-oct-14-2024/
What if the secret to revolutionizing home care lies in mixing creativity with savvy marketing? Join us as we uncover how agencies are reshaping the landscape of senior care, starting with Castle Comfort Home Care’s ingenious paint and sip events. These aren't just art classes; they're a lifeline against isolation, sparking connections while showcasing the agency’s commitment to holistic well-being. Imagine discovering an agency that doesn't just offer care, but enriches lives and builds a community of trust.
We also shine a light on the unsung heroes with Gold Star Home Care’s recognition of caregivers like Angela Chavez, turning appreciation into a powerful tool for retention and reputation. And don't miss out on Home Helpers Home Care of Philly's strategic maneuvers—learn how they're forging direct referral pipelines by building crucial relationships with medical professionals. This episode is a testament to how personal care and business acumen can coexist, offering a blueprint for thriving home care communities.
Continuum Mastery Circle Intro
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All right, so ready to dive into a world that's you know more about heart than headlines. We're talking home care today. Specifically, we're digging into this blog post. This week's home care marketing stars really caught my eye.
Speaker 2:Oh yeah, Like a little highlight reel, right.
Speaker 1:Exactly Agencies doing really remarkable things and, of course, figuring out how to get the word out.
Speaker 2:Which is huge and, honestly, this stuff matters more than people might realize.
Speaker 1:Oh, no, absolutely.
Speaker 2:Whether you're thinking about care for well yourself, a loved one, or you're in the field, even just someone who values strong communities. This is like a peek behind the curtain.
Speaker 1:It's an industry that's both like deeply personal, but also getting pretty business savvy, which is interesting.
Speaker 2:Really is.
Speaker 1:This first story really highlights that we're talking about a castle, comfort, home care and they decide to think outside the box, or maybe inside the paint box. Paint and sip event for seniors.
Speaker 2:Love that.
Speaker 1:I'm all for a little creative expression, don't get me wrong, but this feels like it goes beyond just a fun afternoon.
Speaker 2:It totally does See. The brilliance here is they're tackling this huge issue in senior care isolation, mountains of research on how bad loneliness is, especially as we age.
Speaker 1:Yeah, it's not just keep them busy, it's keep them connected.
Speaker 2:Right, exactly, think of it like this creative stuff, like painting. It stimulates the brain, people start chatting. You've got that sense of community, castle Comfort. They're onto something with this boosting quality of life. That's huge.
Speaker 1:OK, so we've got the feel good factor down, but this article is about marketing too. Yeah, how does a paint and sip translate into like spreading the word about Castle Comfort?
Speaker 2:It's all about showing what they stand for. Imagine you're a family member, you're stressed, looking for care. An agency that gets well-being and fun, that builds trust.
Speaker 1:It says we don't just provide care, we provide experiences.
Speaker 2:Exactly Huge difference.
Speaker 1:Now can't be all fun and games though right. There's the serious stuff too, like recognizing how amazing these caregivers are, which brings us to Gold Star Home Care in Arizona. They nominated Angela Chavez, one of their own, for caregiver of the year. And she's a finalist, which is amazing not just for her, but for everyone, you know, okay, but let's be real. Award ceremonies are nice, but they're not exactly front page news. Why is this such a big deal?
Speaker 2:It's the ripple effect. This industry, notorious for high turnover, right Awards like this, huge for morale, shows caregivers hey, we see you, we value this.
Speaker 1:Everyone wants to feel appreciated, for sure.
Speaker 2:Exactly, and not just appreciated but respected, like the professionals they are, and when that happens, people stay in their roles, which means better care for seniors. It's a win-win.
Speaker 1:And let's not forget what this does for Goldstar's reputation. It's saying, without saying it, we've got the best caregivers because we invest in them.
Speaker 2:A hundred percent Smart marketing move and it shines a light on these, honestly, often invisible heroes. You know the people who dedicate their lives to caring for others.
Speaker 1:It really is, makes you think, you know, and, speaking of things, that make you think, let's get into these marketing strategies because these agencies are bringing it. They're not just sitting around waiting for the phone to ring.
Speaker 2:Oh, absolutely not. It's all about being proactive, and this article highlights that beautifully, it really does. Take-home helpers, home Care of Philly, for instance. They decided to get strategic.
Speaker 1:OK, I like where this is going.
Speaker 2:They put together this lunch and learn right, but Interesting.
Speaker 1:OK, at first glance I'm picturing like a scene out of Grey's Anatomy. But tell me more. What's the strategy here?
Speaker 2:Think about it Neurology they're dealing with conditions that often need, you know, specialized care stroke, recovery, parkinson's, things that could very well lead someone to needing home care. So, home helpers they're getting in front of these medical professionals, essentially tapping into this direct referral pipeline.
Speaker 1:Makes sense. They're building relationships with the people most likely to recommend their services. Smart.
Speaker 2:Exactly Be top of mind when those conversations about care options come up. That's key.
Speaker 1:Totally. And then we've got CareTech in Nebraska. They took kind of a different approach right More boots on the ground, if you will. Yeah, they took kind of a different approach, right More boots on the ground, if you will Right.
Speaker 2:They hit the pavement literally, visiting providers' offices, introducing themselves. They even brought along a staff member who plays piano. A little entertainment in the waiting areas.
Speaker 1:Talk about a memorable first impression, yeah, okay. So we've got two very different approaches here. What's the takeaway? Is one inherently better?
Speaker 2:Not really. No, it's all about knowing your audience right, your resources, your goals, Home helpers that's targeted. It's about specific referral sources, care tech they're going for visibility, casting a wider net, but the real lesson be proactive. Don't wait for those referrals. You got to make them happen.
Speaker 1:I love that. So true, and speaking of getting out, there seems like every home care agency is doing the walk to end Alzheimer's these days, which for good reason, right, not just a feel good event. We're talking marketing gold. Ok, convince me. We saw Griswold Home Care touching hearts at Home Rochester even Assistance Home Care. Their owner, alan Surface, presented it won. What makes this such a smart move?
Speaker 2:Because it does so much at once. Visibility for one. Your name is out there associated with a cause people care about. Then there's the fundraising aspect You're showing you're not just about profit, you're committed to something bigger. And, of course, team building morale booster.
Speaker 1:It's not just marketing, it's putting your money where your mouth is. You're invested.
Speaker 2:It really is right. People can tell when you're faking it.
Speaker 1:It's got to be genuine. No, faking it aloud. And you know, sometimes the best marketing isn't the big flashy stuff, it's these little moments like there was this shout out in the article Dave Tastow he's praising Lee Baxter runs Assisting Hands Up in New Hampshire. Just a quick shout out, but it's powerful.
Speaker 2:Word of mouth. That's everything in this industry, right? It's about trust. You're bringing someone into your home caring for the people you love. That's huge. So when someone like Dave says, hey, these folks are great, that means something.
Speaker 1:It's like a gold star review, but from someone you actually know.
Speaker 2:Exactly Can't manufacture.
Speaker 1:That Comes from doing good work day after day, building those relationships work day after day building those relationships, speaking of which this Corey Tye River story really got to me. Home care agency owner shared a very personal story, for Breast Cancer Awareness Month Made me realize this industry it's not just transactions, it's about connecting on a human level.
Speaker 2:It really is what Corey did that was powerful, acknowledging the struggles his clients, their families, are going through. He gets it, you know, he humanizes the whole thing.
Speaker 1:Says we're in this together.
Speaker 2:Exactly, and that message, that empathy, that support, that's everything, especially when you're dealing with tough stuff.
Speaker 1:You know, this whole deep dive has been eye opening. We've seen so much creativity, genuine care, this real drive to make a difference in people's lives.
Speaker 2:It's been inspiring.
Speaker 1:It really has, and it makes you think, for every success story we've talked about, how many more are out there, quiet, triumphs, everyday heroes, the stuff most people don't even see. So here's a thought for you to take with you. What else is going on in this world of home care? The challenges, the victories, big and small. It's an industry that touches so many lives.
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