Home Care Marketing: AMA (Ask Me Anything!) Home Care Sales and Marketing QA

Ever wonder how to keep your marketing momentum high even when you're short-staffed? Join Valerie Van Booven, Dawn Fiala, and Lisa Marsolais and Annette Ziegler in this engaging episode of the Continuum Mastery Circle as we explore essential strategies and insights to elevate your home care sales and marketing efforts. Despite Lisa battling a bit of illness, our spirits are high as we dive into ways to maintain consistent marketing, the complementary relationship between hospice and home care, and much more. Plus, we'll guide you on how to access previous sessions through the Homecare Sales Forum for a wealth of additional knowledge.

We'll also tackle a prevalent misconception: Can hospice care replace home care services? Learn how to communicate the critical differences and complementary benefits to families, ensuring they understand the need for continuous home care alongside hospice support. Our conversation doesn't stop there; we delve into leveraging social media platforms like Facebook, LinkedIn, and TikTok to boost your visibility and community engagement. Get practical tips on creating interactive content, educational videos, and using the right hashtags to enhance your online presence.

Lastly, discover the invaluable insights gained from interviewing social workers and the benefits of networking with Skilled Nursing Facilities (SNFs) as referral sources. We share actionable advice on maintaining consistent marketing strategies, celebrating National Wellness Month with creative self-care ideas, and promoting safety within the community. Plus, don't miss our discussion on upcoming meeting schedules and fun snack options. This episode is brimming with actionable advice and inspiring discussions to help you succeed in your home care marketing journey. Tune in and let's make this weekend productive and insightful!

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Transcript

Speaker 1: 0:09

Hello everyone, Welcome to Mastery Circle. It's going to be a fun one. Fun, fun because you guys have asked the questions. We're super excited too. We've got the questions that you've asked, and then if there are some live questions, we're happy to take those on and do our best to answer them live. Hopefully we have the answers in our brains oh yeah, yeah, we got it, we got it, so we'll go ahead and get started. Valerie gets to be the. Oh, I get to oh, okay, yeah rules of the road.

Speaker 4: 0:44

Rules of the road, yeah, or get to, oh okay. Rules of the road rules of the road housekeeping.

Speaker 4: 0:53

Okay, so everybody's lines are muted. We're gonna just leave everybody muted, unless you want to talk. Then you can unmute your line and talk to us. It just helps us not hear your background noise. Share stories and tips. We want to hear from you and you can ask questions, and in fact this is an ask me anything kind of a day. So if there's questions we don't address here, chime in, let us know and you can also use the chat. See the chat. I think usually Miss Lisa will say hello, happy Friday, friday, that's.

Speaker 1: 1:22

Lisa's yeah, hello, happy Friday. Friday, that's Lisa's yeah.

Speaker 4: 1:24

I think Lisa's not. I can tell you're not feeling good, lisa yeah. She's not her usual way Getting a little sniffle, her little bubbly self. All right, and tell us what you want to know. Redeductions Go ahead so.

Speaker 1: 1:39

I am Dawn Fiella. I've been here now two years. It's a great place to be. I have been in home care for I don't know 15, 20 years, something like that. I lose track. I've done everything from operations to recruiting, retention, home care, sales, and I love growing businesses. It's kind of what I'm passionate about. So I've been through the private pay side of the business to the almost 4 million mark in under four years. We're sharing all of those tips and strategies with you. Now we share it here in Mastery Circle. We have training classes where we're sharing all of that. So we'll talk about that in a little bit. But go ahead, lisa, you're up.

Speaker 5: 2:17

Hi, I'm Lisa Marcellet. I've been in home care and advertising and marketing forever and I just love what you guys do and I love being a part of it. And I am feeling a little sick, but that's not about me, but I'm just happy to be here again and you know. Just thank you for being here and going through all of this with us and sharing all your successes and challenges and all that.

Speaker 4: 2:39

All right, I'm Valerie Van Boeven. Annette was here and then she like froze up and left and she'll be back. She probably just having some technical issues. So I'm Valerie Van Boeven, I'm a registered nurse. I'm the founder of Approve Senior Network. I am not feeling sick today, so I'll try to be the bubbly one. I'm not really good at that either. Anyway, my forte is more of the online marketing that we've been doing for 16 years through Pre-Senior Network, and Dawn, lisa and Annette are your in-person sales, training and sales experts, so we're going to answer lots of kinds of questions today.

Speaker 4: 3:20

Yes, oh, how to watch the meetings that you missed? All right, go ahead. Okay, go to homecaresalesforumcom. Write that down or type it in something Homecaresalesforumcom. Your username is your email address that we've been sending your notifications to and your password.

Speaker 4: 3:40

If you don't know what it is, then use the forgot your password feature and then, once you get into the forum, if you are on a phone, we actually have an app for this now, but if you're on the desktop, you go to the top of your screen. There's a little tab there that says learning and you're going to want to click on learning and then it'll take you to. You're going to see 2024 Continuum Sales Mastery and when you click on that then it's going to take you in and I don't have a screenshot of all the classes that we've done, but since January of 2024, you can see all of the classes that we've done and you can look at the title and get a sense of what's available to watch or re-watch. And I suggest watching as many of them as you can, because every one of them talks about something different.

Speaker 1: 4:33

Yeah, all right. So we are taking questions. Today, we sent a bunch of emails out asking you for the questions you may have for home care, sales and marketing, for online marketing questions, all of the above. We also have some of our September handouts done, june, july and August, of course, done, and we'll go through those as well, so let's just get started.

Speaker 3: 4:58

All right.

Speaker 1: 4:59

So ask us anything about home care. So I'm going to go through a couple of questions, answer them, and then we're going to ask if you guys have any questions, because maybe this will get the juices flowing and we'll answer any questions that we have live. It's me, valerie and Lisa. Hopefully Annette will join us. You know it's not funny really, but she had landscapers come and they cut her internet so she had no internet. Today. A plumber came and Lisa said don't let it be your internet stuff. And boom she's, it's not working. So I'm really concerned. I don't have anything to do with anything, but when she has people in her house, it just she's done. Okay. Anyway, enough about that. I hope I didn't jinx it. Yeah, I hope you did it Okay. So we do not have enough staff caregivers to cover the cases we are getting.

Speaker 1: 5:48

Do I stop marketing? So first, this is a two-part question. I have never asked my marketers to stop marketing, because getting the momentum going and Annette would say pedal to the metal. That was what she always said. I used to always say don't take your foot off the gas. So no, you don't stop marketing. And then you think, well, what am I going to do? I'm going to go in and they're going to give me something. And then what am I going to do? And that is really stressful.

Speaker 1: 6:15

During COVID we were having a hard time staffing for a while and my marketers were like, oh, I just want to walk in and kind of hide myself and kind of hand out the leave behind because I'm scared they're going to send me, they're going to give me something. So there's a couple of things you can do. They still need to see your face once a month. They still need to leave behind every eight to 10 days. You can't quit doing that because out of sight, out of mind. So you can create a waiting list. We had a waiting list for a while. You can create a waiting list. We had a waiting list for a while. You can tell them we're doing our very best to staff. You might have some lead caregivers on in your staff. We had lead caregivers that worked a certain amount of hours every single week. They were not assigned to anybody. They were basically meant for fill-ins. They were meant for quick starts. They would go and train the caregiver with a lawyer, like. They had lots of different duties and we paid them 30 hours a week, whether or not, and I guarantee you they're going to be working, but those people would start some of these jobs too. I mean, that's another piece of it.

Speaker 1: 7:16

You can also form partnerships with other home care agencies around you that you trust. You have to really trust them, know that they have a good reputation and maybe they start the job. For a couple of we did this a lot. They did the first day or two of 24s, or maybe they took the night or the morning or something, and we, while we were building our schedule, I was really nervous about this at first, because I thought, well gosh, that company or that family is going to fall in love with their caregiver, and then what are we going to do? But it didn't happen. They knew ahead of time. We're the agency, we're going to have another agency help piggyback in the beginning, and then we're going to just continue on. Make sure, though, that your first caregiver in there is really good, because we want them to fall in love with our caregiver, not the other, so that works really well for us through this type part.

Speaker 1: 8:05

So those are some of the suggestions that I have, for you shouldn't stop marketing, though, so that's to answer that question. I don't know if Lisa and Annette have anything to add to that. Annette, I know you just popped on, so if you don't, you probably didn't even hear what I said. But Lisa, annette, anything. If not, I'll just keep going.

Speaker 5: 8:25

Yeah, you're muted, I feel like that the list is definitely a thing and sometimes just working with another agency, like you said. Okay.

Speaker 3: 8:34

Annette, just, you know, I think everything you said that was great. You should not stop marketing, you know. Just try to, just try to keep working on recruiting and letting your clients know that they may have to wait a week or so before you start and, just depending on the area, you may have some caregivers that are available, but always continue to market.

Speaker 1: 8:58

And you do need to be smart about it. You might have gone to three assessments this week, and one of them the daughter's in town. She would like to meet the caregiver before it starts, but it's not a make it or break it thing. And maybe another one of them is somebody who's in assisted living and they would like us to start as soon as possible. But then there's a sniff that this patient is discharging tomorrow, so you need to prioritize. Ok, we have one caregiver the sniff's getting. I mean, this is crucial to going home alone. She's the highest need. That's the one I'm going to take care of first. So you do, and you have to work really closely with your scheduling team as well. You know lots of conversation. These are my options. This is where they are. You know what caregivers do we have in the area. Sometimes you have to get that involved when it's really tight.

Speaker 1: 9:46

As far as sharing recruiting tips and how to market, we did do. If you go back, like Valerie showed you, to watch a previous, a great way to get caregivers in quickly is to have a job fair, and it's not about them coming into the job fair, it's a whole. There's a whole strategy behind it. So go back and watch that one, that strategy behind it. So go back and watch that one. That's how I if it was slow with caregivers, we didn't have enough, or I knew that we were going to be we were going into our busy season.

Speaker 1: 10:12

In Arizona, snowbird season starts in October. We get really busy. Unless it's an elective year, they wait to vote and then they come. But anyway, I know that's coming and I know the marketers are going to. It's going to get really busy and we're tight on caregivers. I'm going to start running some job fairs to get get some padding right To have some caregivers for those jobs that'll be coming in. Okay, let's move on to the next question. When a client calls and says my mom is now on hospice, so we will not be needing your services, what would be a good response? So this has happened to me lots of times and I, lisa, has. Okay, go for it, lisa.

Speaker 5: 10:46

Sorry. I just I'm sorry. I wanted to go back because we had questions on the other side. Sure, okay, I have had that happen to. Yes, I know you have, we all have. But Laura was just saying about recruiting tips. They use a team approach to hiring caregivers. Our case managers and marketing team help with a part of the hiring process to streamline. It helps us hire consistently every week. So I guess, using the team approach, laura, do you want to maybe tell us a little bit more about that?

Speaker 6: 11:16

Can y'all hear me? Yes, yeah, yeah. So we've been in business like 26 years and we've gone through this up and down battle where you have plenty of caregivers but then you don't have enough cases or you have all these cases flowing in and you don't have enough caregivers.

Speaker 6: 11:34

So the only thing that we found or just me through many years is beefing up people that actually help with hiring. Beefing up people that actually help with hiring. If you just have one person that can do it. You really need a team of people like every week screening through resumes not doing the whole, every task that you have to do to hire, but taking a part of it and screening through resumes and doing certain aspects of that hiring process and we have at least I think three or four people from our team that do that Monday through Friday every day to help streamline it, because hiring is there's so much screening and paperwork and all of that. So if you can get some members of your team to help with parts of that process, it can streamline it and help you hire people more efficiently and quickly.

Speaker 1: 12:25

That's a great idea. I really like that, and you know the schedulers staffing they like to be a part of that too, sometimes because they're going to be the ones assigning them. So having a piece in that, I think, is good for them, kind of powerful for them too. Thanks for sharing that, Laura. That's great.

Speaker 6: 12:43

Yeah, the screening calls and the resumes. I mean, anybody can do that so you can weed through a large volume of people and then send those people that are qualified to your hiring director. So I think that was helpful for us, that's great.

Speaker 1: 12:58

Yeah, that would be really helpful. Okay, so when a client calls and says my mom is now in hospiceice, we will not be needing your services, what's a good response? And they've already decided. Because when they make this call to you I think there there's like a sense of relief oh, we don't have to spend the money, we don't have to do home care. Now, hospice is coming. It's good, like because that's free, and so they're relieved and they've already made the decision that they don't need us.

Speaker 1: 13:22

And we know that hospice and home care complement each other. They're not competing and they don't cover the same kinds of things in most cases. So what I have said to that is you know, it's great that hospice is there. I'm so happy you have that extra support, but it is extra support and hospice is limited into the amount of time they can come. The nurse may come by a couple of times a week. They do have some aides that might come by. They come by usually at the time that works for them because they have many patients out in the field and so it's not going to be enough to give you the support that you need. I've met with you and we came up with a schedule, because that is the support you need. Hospice is extra support on top of this. It does not replace what we're doing, and I don't know if Anette and Lisa have another way to respond to this or what have you?

Speaker 5: 14:18

I mean, the first time this ever happened to me, I was like, oh, okay, and then I was like I didn't know what to say. I was like, oh, okay, and then I was like I didn't know what to say. I was like, oh, okay, well, you know. But then I realized, like, what are you guys going to do when hospice is only there and I love hospice, I love the whole everything about hospice and hospice support was one of my, like, favorite places to be but what are you going to do when that person needs to?

Speaker 5: 14:49

Your mom needs to use the restroom, or she needs to turn, or you know, if she's bed, if she's bed bound, or if she needs to eat, or if you know all of these different things that she's not doing for herself now, because she's either, you know, transitioning, or she's, you know, bed bound, or she's weak, or she's, you know, she's compromised in some way. Yeah, I would always say, oh, you know, and just kind of go through like, well, you understand the timeframe that they're going to be there. And are you guys going to be there? Oh, you aren't. Oh, okay, well, who's going to be there? Because your mom, you know, she does X, y, z. You know the schedule, you know what she does.

Speaker 5: 15:13

She needs these things throughout the day, even at night, like what's going to happen if she gets up. She's groggy and needs to Even to the commode. It might be right bedside, but you know just all of these little things. You know. Imagine walking from the kitchen with your walker. You've got food, you've got your water and you're going to fall Like what's going to happen with all of that and who's going to be eyes on her and watch for any changes when no one's there too? So I feel like there's so many different ways depending on the human. You know what their care is and what they need, so you can really work it that way. And you know, a lot of times family doesn't understand that.

Speaker 1: 15:49

Yeah, that's good. And, annette, did you have something to add?

Speaker 3: 15:59

I would just say that you know, oftentimes when the loved ones are in hospice, the family needs some respite and you know, just offer. Maybe they you know they won't have your full services that you offered before, but you know I can come, you know you can get a break. I can come four hours a day, or you know we could just still be there. Your mom really had a connection with this one caregiver. Let's keep that going. And you know we're here to support you as a family.

Speaker 1: 16:25

And if you know too because a lot of times I've seen this and you guys probably all have too a lot of times they probably need hospice and they're very resistant right now, in this moment, and so they choose home care. But you know, it's going to go to hospice at some point because they chose home care over hospice, because they weren't ready to kind of mentally go there. Yet you can have this conversation before hospice even ever does get signed on, because we know it's probably coming. Just be very gentle with how you bring it up, because it's a very emotional, as you know it's a very touchy situation.

Speaker 5: 16:57

All right, there was a couple of questions there. Okay, let's see where is it. Oh, what if they live in an assisted living? Would you respond the same way?

Speaker 1: 17:07

And I feel like, yeah, I feel like I mean, there's still I probably would, because someone that's on hospice I mean, they do probably sleep a lot, but when they need something they need it now. Right, they need it now. And assisted living you know they don't have to be assigned just to this person all day long. Like you know, they're in and out, kind of thing. And again, I would probably still respond the same way and when talk, if you're talking to assisted living, you know you don't want to insult them, like they're not supposed to have one person assigned to one person. I mean, that would be crazy. That's a high, really high expectation. I would think the assisted living community would be happy that you were there in addition to hospice, because they can't be there as often and I'm sure they're worried about that person, right they're. They probably are trying to run in as often as they can to check on them, so they would probably be very happy to know that we were there in hospice. Yeah, definitely.

Speaker 5: 18:02

Outside. Oh sorry.

Speaker 1: 18:03

Lisa. Yeah, definitely to have that. Do we have any questions outside?

Speaker 5: 18:06

Oh sorry, lisa, did I catch you off guard? Oh no, I was just kind of reiterating the one-on-one care is huge and that's what I would go with. I mean, there's not someone just there on standby for them, so it'd be nice to have someone there for them.

Speaker 1: 18:17

And I think on hospice, one-on-one care is even more important than probably any other besides. Besides, maybe, dementia, Alzheimer's it's right up there. They need that one-on-one. Do we have any questions before we keep going on to the questions that we got early?

Speaker 5: 18:39

I do see another one. I'm a huge believer in extending services to the existing customers we have, by adding additional hours when necessary, which is awesome. How do you have that difficult conversation with the family if they don't buy on?

Speaker 1: 18:48

I'm guessing that the caregiver is reporting maybe that they need more I mean, that's usually how that happens or a field supervisor has gone out and has just, you know, looked at that.

Speaker 1: 18:59

If the family, if you think they're not going to buy on, you know that they're not going to buy on because sometimes they don't and they're out of state. So they a lot of times they're out of state, they don't know you're the eyes and ears in the house. I would probably, if the caregiver has said hey, you know, I'm doing overnights three days a week and when I come here after two days of nobody being here, like it's a mess, like she needs help all the time, I guess what I would do for the family to be comfortable would be I sent a field supervisor out to check it out, so that you're getting another person's opinion, a higher level person's opinion. Maybe the field supervisor is a nurse or a CNA or someone who's been doing caregiving for 15, 20 years, somebody who has more experience, and they agree that your mom needs X, y, z. That's how I would handle it, lisa Annette.

Speaker 5: 19:49

Yeah, pretty much exactly the same. We would do, you know, pop-in visits, of course, but we would gauge those. Some of those were like a HWC, like a handle with cares, what we would call it. And you know, if there was a changing condition or something, we would always go out. Even if the hospital, if they went to the hospital, came out from a rehab, that was always a reason to go out and do like a reassessment and you know, and to put that into the plan of care and all of that. But let the family know as well if they're you know, of course, if they're on the emergency contacts and all of that, but need to make sure all of that too. But let them know what's going on. And you know they do need more care. And so how are we going to work this?

Speaker 1: 20:27

Annette, did you have anything to add?

Speaker 3: 20:29

No, I just I agree with everything you said. Just, you know having that conversation and you know having you know data on what your caregivers are saying, and you know, maybe your client care coordinator out there visiting.

Speaker 3: 20:43

You know we see your mom struggling at these times, offering you know maybe this would be temporary, until she's feeling a little better, but you know we want her to be safe. You know, sometimes when you're, you know you talk to them that way. You just have to. You don't want to just say I think your mom could use overnight. You have to have reasons and documentation of what's going on and you know, offering it maybe as just a temporary solution, let's just add on the overnights for now, let's see how she does. Will we have reevaluated in a week or two?

Speaker 1: 21:09

Right, that's a great way to like. Like this isn't forever. Let's wait for a little while and see how it goes. Most people are less reluctant when you say it that way. But then if you say I'm going to reevaluate in a couple of weeks, you need to do it. You know, don't order to call you back and go. Well, you know you always have to follow through. That's going to be really important.

Speaker 2: 21:31

Can I ask a quick question for you guys? Yeah, so how do you get your caregivers to report those types of things that they might need extended hours? Sometimes it's, you know, pretty obvious to some, but for some caregivers they're finding it difficult to assess those things. Like, what can you tell them to start to look for when you know it's necessary to extend hours for the family?

Speaker 5: 21:57

I mean anything that's oh sorry, Go ahead, lisa. I was just saying that anything that's out of the ordinary, for starters, especially when they're with that person a lot, they're going to. They're either going to notice or they're not right, cause they get used to, like you know, different things. So they're either going to notice that they're not, but they definitely need to be communicating with you and that needs to be something stated, it needs to be a rule in. You know you're our employee and you're reporting to us on any type of changing condition, but I think just watching and paying attention to the norm and then again just anything that's not normal.

Speaker 1: 22:29

Yeah, we had a in training with the caregivers. We had a one pager because we they left with a folder with things, right, and I know they probably kept the folder. They may not look through it all the time, but we would put all these things in the folder. And in the folder we had a one page sheet that said things to look for. You know, contact the office if I can't remember what the headline was, but it is.

Speaker 1: 22:52

It's a changing in conditions. Your client was in the hospital. We don't always find out. They went to the hospital, maybe it was just a one. They went in, they came back. I mean, I, we don't know the things, and that's what you have to really stress. You're there, you're the things and that's what you have to really stress. You're there, you're the eyes and ears. We're counting on you, the family is counting on you, to tell us whatever's going on. And I know there are some of the scheduling softwares. Say, did you have a shift, a safe shift, today, or did? Were there any changes? Like, you can program it to ask them that question before their shift ends, right, they're completing tasks, right? Like, yes, I slept, I mobbed, whatever. But was my client okay today Did my client seem normal today. And if they say no, you can force it to make them explain what that means. Right, and then we get an alert too. So you could do it through software as well, annette, anything oh you're welcome, tiffany.

Speaker 3: 23:47

We had the caregivers would alert us that there was a change in condition. So whenever we saw that that was a high-level alert, we looked at it because it was a change in their daily routine. So we would have our client care director or we would go out there and do a visit and reassess the situation.

Speaker 5: 24:07

Definitely. And we would also call the caregiver first to get more information, because there wasn't a lot of like space, you know, for them to give a lot of information, to be like, you know, looking at the skin or something and maybe mentioning okay, there's something with the skin and just like a little checkmark. So we would have to call and get a lot more detail and then route ourselves out there to check up on the client.

Speaker 1: 24:28

Yep, oh, this is a Valerie one. Valerie, how often do you post on social media?

Speaker 4: 24:37

Oh, I was like I'm reading all the questions over in the comments over here. Can you guys see that? Oh, are there some more? Oh my gosh, yeah. Ah, okay, well, I'm, I'm happy to answer this, but let's, I mean, you probably want to.

Speaker 1: 24:52

Yeah, let's see. Okay, I see, tiffany's, we went through that. Medicare is not paying for caregiver service until someone is actively transitioning. Oh, this is back to the hospice. They only provide a caregiver for bathing two to three times a week. So that is good to know. So for somebody with hospice, and okay, so thank you, laura, for that. I think it's like vitals and then bathing window that's open for them. Jodi says how often do you see a need for one-on-one services for hospice in AL Gosh, I wouldn't say it's all the time. I mean a lot of people. I mean some do stay in assisted living when they go on hospice. I don't know, I've probably maybe two or three times a year. I don't know. What do you guys?

Speaker 3: 25:42

say, I would say not that often, but you know they do. Some of them can stay in the assisted living under hospice and it was not often. But there were times that we had to, you know, help them, you know, with maybe overnights or some hours that they couldn't cover during the daytime shifts.

Speaker 1: 26:01

And the caregiving services would be private pay in that case. Yes, yes, each individual person has a baseline and then red flags related to their diagnosis. Nurses and intake can help give information. What red flags are indicators to look for? Yes, that's perfect, laura, I love that. If a family wants to stay in AL, hospice would have to be intervention once bed bound. Okay, so Laura has a lot of good information on this. So she's saying the person would have to be bed bound in AL for hospice to get involved. I think that's what she's saying there. So good, good to know. Okay, all right, now you're up, valerie.

Speaker 4: 26:42

All right. How often do you post on social media? This depends on the social media platform. I would say pick your poison. We tell everyone to focus on Facebook and LinkedIn, and TikTok is coming in as a close third. The reason that we pick those is because that's where your demographics are. Facebook is a much older audience now and LinkedIn is your professional to professional networking and TikTok is kind of a range of everybody, but maybe not the older crowd. Boy, I see Teepa Snows on there. I mean I see a lot of older folks.

Speaker 4: 27:18

So if it's a LinkedIn or a Facebook, I'd say something should go out once a day. If it's LinkedIn, you should try to make it as interactive as possible, not just an advertisement for your services. And if it's Facebook, kind of a mix of things. But once a day is great. If you skip the weekends, no big deal. I don't. I'm not going to subscribe to the belief that you have to post four times a day on anything. I think that's overkill and you can, but I think you're wasting your time with that. I think you need to focus on some other things. So we post once a day for our clients on those platforms. What are some ways of selecting the appropriate platform. Well, I just kind of gave those to you Facebook, linkedin and TikTok. If you haven't gotten into making videos, you should you really should from your car. You can be in your car, you can be on your phone. It doesn't have to be polished, it doesn't have to be cute, it doesn't have to be pretty. If you have something, a piece of education that you can give to your community, that's awesome. And take pictures. Take a lot of pictures when you're out in the field. You should be taking if you have time or if you have a great relationship with a social worker. Take a selfie with the social worker and mention on LinkedIn that you went by and saw them today and then tag her or tag the company page of that assisted living facility. Facebook, linkedin and tiktok.

Speaker 4: 28:51

Can hashtags act as a magnet on social media? Hashtags um are great if you use them correctly. If you make up your own hashtags like hashtag thanks brenda or something like that, nobody's ever going to see your stuff. I mean, that's just you know. Stop making up hashtags. It doesn't. It's funny sometimes, but it's not going to help. So if you are in Fairfax Virginia, I would hashtag home care hashtag. Fairfax VA. I would pick hashtags that are appropriate to your location and appropriate to the services that you provide. Or, if you know that community or facility has their own hashtag that they like, put that in there when creating a post.

Speaker 4: 29:35

What keywords would you recommend to attract more of the right viewers on social media? The keywords should include the things that you do Home care, senior home care assistance, in-home care, elderly home care. You should use the things that you do Home care, senior home care assistance, in-home care, elderly home care. You should use the keyword phrases that people use to search for home care, which is pretty simple. And if you're a home health care agency and you provide Medicare services, you should use the word home health care. If you are a hospice agency, you should use the word hospice. If you're a care manager, you should use care management, and you should also use the location, again, that you're, that you work in. So if you serve all of Northern Virginia, you want to say that. If you serve Fairfax Virginia, you want to say that. And then it says I am thinking of creating short videos for marketing purposes.

Speaker 4: 30:21

Some thoughts on topics. This is a super easy one. You know what the frequently asked questions are that people ask you. Consumers ask you every single day. You want to reach out to consumers with your videos and your posts for the most part, and you know what they are how much does it cost how much? How soon can I start services? Or how fast can you get someone to the house? I don't know. What are some frequently asked questions. What do your services include? So take one frequently asked question, put your phone in your face or set it up somewhere and, by the way, if you want to eliminate this, which? Your phone should be above you. Yeah, your phone should be above you, valerie. Yeah, your phone should be above you. You should be looking up at it. Not, that's my trick, your camera, and that certainly will be helpful.

Speaker 4: 31:23

You do not need to be perfect or beautiful to make a difference. Stop Filters are great if you're using TikTok, though, but anyway, you can do no makeup. I would say, though, if you are doing a video on behalf of your current employer, please look polished. No naked stuff from here, like if you have on a top that doesn't cover your shoulders. I think don and I've had the conversations about that. Please know that you're talking to boomers and gen xers, and we don't want to see your skin. I don't want to see you with your shirt half off. I don't want to see something that doesn't have shoulders. I don't want to see that because it looks like you're naked, and I don't want to see you with your shirt half off. I don't want to see something that doesn't have shoulders. I don't want to see that because it looks like you're naked and I don't care if you're not naked. I don't want to see who's your spaghetti straps. I don't want to see it. I want to see you with a shirt on and look professional.

Speaker 4: 32:19

This is my old lady, if you don't have clothes on, nobody's cheese.

Speaker 1: 32:27

Okay, so make sure we have a question, is there? A certain time of day you should post.

Speaker 4: 32:32

She's trying to get me to stop talking about being naked. Yeah, certain times of day, you know, we kind of been all over the place. Lunchtime is a great time to post because people are typically between 11 and one kind of you know taking a break for a minute. They might be if they're at work, or you know they're sitting down to do look at their phone maybe, or whatever. And then I find that evenings are a good time. You know, after dinner, maybe seven o'clock in the evening, you can't go too late and you can also early in the morning, a lot of people are up and getting ready for work or getting ready to do start their day and they're kind of thumbing through their phone. So early morning, lunchtime and after dinner is always a good time to post.

Speaker 4: 33:15

It's great to have short videos, oh yeah, of caregivers. Yeah, yes, if your caregivers will post, will say something on video for you, that's kind We'll say something on video for you, that's kind that's great. If you have clients who are have signed a photography release or maybe that's part of your contract then and they need a permission and everybody's cool with it. Like they're celebrating their 100th birthday, or any birthday for that matter, it's always great to either have a video or some pictures of that celebration. So anytime you can get a client involved, that's great, but you definitely don't have to plan around that. Yeah, what about rat tails?

Speaker 5: 33:51

I mean, if they can rock the rat tail, that's cool.

Speaker 4: 33:55

Don't look like a Hoosier. I know, see, I know, in Indiana everybody's a Hoosier. Right, it's Indiana Hoosiers, but I'm the midwest and you look like a hoosier. Don't get on the video, okay? How can I get more google reviews? You gotta ask, you gotta ask, you have to ask, so it we have a review program. I wish more people would like diligently use it.

Speaker 4: 34:24

It's tough in home care because you don't know from one day to the next if someone's happy or really angry because of their caregivers 15 minutes late, and that makes me late to work. I'm mad at you now. I might've been happy yesterday, but today I'm pissed off. I would say that to get more Google reviews, if you're talking to an adult child of an aging parent, if you're talking to or maybe it's the senior spouse, the whatever, whoever it is, that's the decision maker for the client or the client themselves, when you know they're happy right now, that's the time to ask them. By the way, you know it'd really be helpful for us in, whether it's an email, a text or on your you're on the phone. We really need more Google reviews and I would love for you to leave us a Google review about what you just said about Mary the caregiver that you love so much. Would you be willing to do that? You just said about Mary the caregiver that you love so much. Would you be willing to do that? Here's the link. Send it in a text, send it in an email. Whatever Older people if they don't have a Google account, they're not going to create one just to leave you a little review. Catch them in the moment, if they emailed you and say we just love Mary every day. She's so nice and my mom loves her. Send that email, thank you, note back and put the review link in your email so that they can just easily just click on that.

Speaker 4: 35:49

What is the benefit of having a lot of Google reviews? There's a lot of benefits SEO wise. If you have a lot of good Google reviews, you're going to show up. I can't say that this works this way for everybody, but, typically speaking, the more reviews the better and you show up before other people. But there's a lot of other stuff that goes into that. You just think about this If you've ever gone anywhere restaurant, vrbo, if you've done anything like that you read the reviews and you want to know more about what's going on.

Speaker 4: 36:19

How do I ask a client that gave us a rave review to give us a Google review? Do I email the link? Yes, email text. Whatever you can do to get it to them quick, because tomorrow they might be mad If you email it to them, follow up with a phone call and say, oh my gosh, I just received your email. Thank you so much. By the way, I sent you an email back and left you a Google review. So I mean, left you a link to leave us a Google review. If you would do, that would help our small business so much. If you use the words help our small business or help the community find us, or help us help more people in our community, those kinds of things you know, let them know that this helps other people find you, and that tends to go over. A rave review is a fabulous review. They're raving about you, they're like I love you. That's rave review, that's an amazing.

Speaker 5: 37:12

Yeah.

Speaker 1: 37:12

Singing your praises. Another question about the sales part of it. Are there any trends on specific type of referral sources that generates most qualified leads or revenue? And for me it's skilled nursing facilities. Hands down is the best referral source I've had has been the skilled nursing facilities. The rehab side, of course, straight rehabs.

Speaker 4: 37:33

You need to talk about these interviews you've been doing yes that's a good segue.

Speaker 1: 37:38

If you're in our training class, you have access to this and it's in your portal. So those of you who are in the training class, remember you go to ASNSalesTrainingcom and you go into your class. In the class we have all the things that we've been covering so you can rewatch them. We have all the links in here as well. But what's really cool if you have not seen them yet is that we have been interviewing social workers across the country and picking their brain and asking them all the things what do they need from us? What do they like us to do? What do they not like us to do? Why do they choose one home care agency over another? All of those questions. So far we have three that we have interviewed and we are learning so much Part of it. It's wonderful to hear them say the things that we're teaching so we know that we're on the right. I mean, it's been successful, so we knew anyway. But it's so nice to hear someone say I love it when and that's exactly what we're teaching everyone to do in the training class.

Speaker 1: 38:37

So if you're in training class, you have access to these interviews right here. There are three of them. We are going to continue. We're going to do independent living, assisted living, memory care, all the referral types, so that we can share these with you in the training course. That was a good segue. Thank you, valerie, for reminding me. All right, and again, skilled nursing facilities. Lisa and Annette, do you guys have any anything to add of the best referral source or what you've found through the years?

Speaker 3: 39:09

SNF for sure. Yeah, I would just say SNFs are a good base If you can get into the three or four in your area that are, you know, have a lot of discharges weekly and you know you're going to have a lot of discharges weekly and you're going to have a consistent flow of discharges that end up being very good clients. I would say that was my number one base of having, if you're at least three or four, or is how many nursing homes you have, or SNFs that have rehabs or are doing a lot of discharges that are private pay.

Speaker 1: 39:39

Okay, and it looks like Tess is saying she's going back to the reviews. We send a services ended letter thanking the client and ask them for review there. That's a good idea. As long as you know it ended well, it's a good idea. Jodi says I can formally speak as a social worker in a small rural facility, including are you wanting us to interview you, jodi? We would love that. Are you offering? Is that? Let us know? We would love to. We're getting into the heads of the social workers. We got to know, we got to know and we're asking them all different questions and we're asking them things that you know. It just evolves into this big conversation after you get started. But it's been wonderful, jodi, if you would love, we would love to do that.

Speaker 1: 40:23

All righty, are networking events worth my time? Okay, yes and no. You have your, and I know Lisa and Annette are going to go. Yep, you have your people that just love the networking events and that's all they do. They are the networking guru. They're at every one of them. They love the lunch, they love the socializing, they love all the things.

Speaker 1: 40:45

I'm not saying it's a bad thing and it's okay. It's good to go to networking events. Will it turn into something and how many should you go to? So this is the thing there you're not going to. You're going to meet people that can introduce you to people. Most of the time it's networking.

Speaker 1: 41:02

It's not referral marketing like what you do when you're out in the field. That's referral marketing. This is networking. So you're going to meet people that you can co-market with, that can introduce you, maybe to a social worker in a SNF that you haven't been able to get into. You're going to meet people that maybe can a hospice rep or home health rep that can help you march right into the hospital and talk to a case manager. So it is networking. That is what you're doing. Before you hit your you know your saddle to somebody, make sure that they do the things they say they're going to do, make sure they're follow through people, because once you hit your wagons together, you walk in with this person to a sniff where you're introducing them to the social worker and they already know this person to be very flaky.

Speaker 1: 41:49

Flaky and doesn't follow through and isn't very good. You've now attached yourself to them, so just make sure that this person is the real deal, Because some of the people that love to just network they're just there to like, socialize and visit and it's fun for them and that's not. I have not found that the person that they may be networked very well and that might be good, but they may not be great at referral marketing. That's been my experience. Lisa Annette.

Speaker 3: 42:17

Yeah, I agree, I just I, you know I would pick, definitely go to networking events and you know I just sometimes you can't go every day, but you know that's where I would, you know, connect with different people in different industries, get their business cards. You know, make some good connections but you're not going to really get a lot of, you know, refer, that's if that's all you do. You're not going to get referrals. And there are those professional networkers that go to every event and to add to that too.

Speaker 1: 42:44

If the networking event is in a building that you've been trying to get into, if it's being held in a SNF, go, because you're going to meet the social worker. You're going to maybe meet the director of nursing. They'll all be there. Most of the time they're in assisted living buildings and that's not bad either. You might be able to go in and meet the director of nursing. They take you on a tour. But if it's in a SNF, I would go just because it's in a SNF, because I need to get in there, and that might be a good way, my only way. I don't know. I usually find another way. I've gone, gone in the back door of the smoking break room because I didn't know I get in. Somehow I find a way, but it's a good. If it's being held in a sniff, go, just go. And I would say how many a month? Maybe one to a month, I don't know. I didn't spend a lot of time. Lisa, what are your thoughts on this?

Speaker 5: 43:32

I don't know. I mean there were so many, I mean there was a ton weekly so I wouldn't. I mean I had other things to do. Right, you can't just visit, I mean, maybe the really important ones. Make sure that you're going to those same ones all the time, and then there's other ones that you can kind of throw into the mix to see what's going on and especially, like you said, if it's in a place that you've been trying to get into, especially if there's like a new person there, you really want to just get there and make sure that you can. But I mean I went to a few that were always you went to every like once a month or something, and those, some of those are really good and a lot of people would just kind of pull you under their wing and they were good people and they would take you around and give you their stuff.

Speaker 5: 44:15

But yeah, I think that the in-person marketing is much, much better. Networking is completely different and I think the networking the problem with it is it's all marketers.

Speaker 1: 44:26

The social workers aren't there, the directors of nursing aren't there, the people that would refer to you aren't there. Now, hospice might refer, home health might refer, and they usually will go. You know you, just you just have to think about it and just kind of go and see. But I probably didn't do more than two or three a month, and I think Tiffany said the same. She usually goes to about three, all right.

Speaker 1: 44:48

Next question I am an owner and can't be out marketing as often as I should. What do you suggest? Yeah, I see this a lot. We have some owners in our training classes to our sales training and they're you know they struggle a little bit with this as well. So you know you need to know how to qualify your leads and you know we teach you how to do that in training. And you need to pick. Maybe and for me it would be sniffs I would pick maybe eight that I'm going to go see every eight to 10 days, maybe 910. However, whatever time I do have and I would be consistent, I would never miss I would go every eight to 10 days, with leave behinds once a month. I would make sure I saw their face and I would just pick those and I would be super, super consistent. Make sure, too, they're not over 80% Medicaid, because they're not going to get private pay out of there. So that's what I would do. I would pick some SNFs that I and just work them and just see what happens. Because I mean, we've we got a lot of our business out of sniffs, and it was probably 10. Really, if I really look at it, 10 really consistent sniffs brought us a lot of business.

Speaker 1: 45:53

What do you do if a referral source said they were going to refer to you two months ago and nothing has happened yet? Well, have you been back since two months? You need to go every eight to 10 days with a leave behind, see their face once a month. In two months you should have seen their face twice, and so you just need to lead the conversation when you get in there.

Speaker 1: 46:14

I am an avid believer of looking at the parking lot. If you go all the time, you know what the parking lot looks like, and most of the time when I go, I come in, I pull in, I park. It's fine. This week, last two, three weeks, I can't park there. I'm parking across the street. What does that mean? That means the census is full. That means there are a lot of people there right now. That's a great conversation starter. Oh yeah, we're super, super busy. It hasn't been this busy since whenever. Oh man, you must have a lot of discharges you're handling right now. Oh yeah, there's five going home this week. Is there anyone going home this week that needs home care? Boom, you're right back in. I mean, it's just a very smooth transition into the conversation.

Speaker 1: 46:56

But you need, just because they say they're going to another rep can walk in right behind you. And we're learning this in the sales. When we're interviewing these social workers, they're saying I need you to come often because I don't remember what you said. You may have told me three weeks ago, but millions of things have happened. Tons of reps have come through. I don't remember what you do anymore. That doesn't mean you need to see their face every time. They don't like that. But you're leaving step behind reminding them and reminding them, reminding them. So a lot can happen in two months. A lot can happen in two months. So if the consistency is going to be really important, oh, do we have questions? I see some lines. As an owner, no marketer. Should I be marketing all the time? So somebody should be marketing, tammy.

Speaker 1: 47:44

Yes, when I worked at Home Instead, years ago I think, I was promoted to operations manager and they sent me to owner training, because that's what they do with operations manager. When I went to owner training, I was there with a lot of owners that were brand new doors weren't open yet and, of course, they were picking my brain. We were the number one office across the country, and so what they told the owners was you need to decide right here, right now are you a marketer? Do you like it? Are you going to be good at it? And if you're not, that's okay, but you need to come to terms with that. If you're not, then you're going to be the in office person hiring the caregivers, scheduling, doing all of that, and you have to hire someone that's going to be the marketer. If you're the marketer, then go do that and hire somebody in the office that's going to do all of those things for you, so that everything is getting done In the very beginning. If you're a one woman, one man show, you kind of have to just figure it out. You're just gonna have to do all of it, but that was their advice and I thought that was great advice, because in that class there were probably 10 of us. I would say only three of those owners could be marketers. They just didn't have that personality and none of them wanted to do it. Even the ones with the personality really didn't want to do it.

Speaker 1: 48:51

It's scary for some people. You're stepping out of your comfort zone. You might face rejection. It can be scary, but I don't know that. Yes, somebody has to be out there. They're not going to find you. I mean your website and your online, all the things you're doing are going to help, but that alone is not enough. It's a combination of things that's going to bring clients to you, not a one and done. Okay, how do I locate fiduciaries in my area? So these are questions that have been asked of Lisa. So she has added the links here and, lisa, I don't know if you want to put them in the chat as well. And then, what are ideas? What are ideas on getting more followers on social media? That's, again, probably a.

Speaker 4: 49:31

Valerie question, easy to answer. It depends on the social media platform On LinkedIn. You should try to. On the social media platform on LinkedIn, you should try to connect with as many people local to you as you can. I have to do a whole training on that, but you can search for people by job type or industry and by location.

Speaker 4: 49:53

So if, for instance, for me, I would I'm nationwide, so it's a little different I would I'm nationwide, so it's a little different I would look for all the people who have owner or community liaison or salesperson and they're all in medical or home care. They might not have home care as an industry in there they don't but you can look in medical. If I were in Fairfax Virginia I always use that as an example. I don't know why I would choose people in Fairfax Virginia and I would send a connection request for them on LinkedIn. If somebody responds to a post or likes a post, I would go in and they're not my connection on LinkedIn, I would go in and friend request them. So making sure they stay in the loop so all those things will help increase your audience, but actually making sure that you're posting engaging content and some videos about your day is what really is going to get more followers.

Speaker 1: 51:02

Great, and Lisa, can you put these links in or somebody into the chat, or did you just now? I did? Yeah, okay, we have a short amount of time for leave behinds. Maybe not start with June, because everybody's kind of seeing we're more than halfway through the month We've been using all the June. Get through to September. All right, lisa, let's go.

Speaker 5: 51:24

National Wellness Month. So we have quite a few here for National Wellness Month in August. This one is just really cute A little reminder to take care of yourself. Remember to take care of yourself. Research shows self-care helps manage stress and promotes happiness, so true. So we just want to take this out to our social workers and anyone else that we can that we're talking to. Here's the little twine string eye masks and stress relief shower steamers and you can link right to those, get some of those and put them, you know, in a little baggie or something, wrap a ribbon around it, have the leave behind there with your contact information and just take it out to people that you want to take care of themselves. That's okay.

Speaker 5: 52:01

Another one prescription for self-care must take 10 minute break, preferably outside, take a deep breath, which I have to do this Like every time I say it. I'm just like pop open one capsule for maximum wellness. So there's these little capsules. They're super, super cute. They have little you know, positive affirmations within the capsule you can roll out kind of like a fortune cookie and I just think that is just the cutest darn thing ever. Give like maybe two or three and a little baggie like that on the screen and you can choose different colors. They can match your theme to your you know your home care colors. But yeah, I just thought that was just a really cute idea.

Speaker 5: 52:37

Positive capsules or positive pills, importance of exercise, promoting health and wellness. So this is good for you. You're in the center here, but also you know all of you your body, your mental, your social, emotional, moral, spiritual. But I think the really important piece here is you're taking this out and you're letting your referral sources know that we're trained in guiding patients, not doing it for them, but we're guiding them through their prescribed home exercise regimen. And then, you know, give us a call and we'll tell you how we do that. So that tells them that you understand that you need to be guiding them, you know, instead of doing it for them. Some motivational stress balls and bracelets here that I thought would be really cute. Same little baggie. I think you can use this little baggie for lots of different things. You can hole, punch this and the leave behind and even wrap that, you know, string through even and keep that there. But just really cute, cute little idea. Stress balls are good because you can just sit here and do some little exercises too, I love that, yeah.

Speaker 5: 53:32

Yeah, also, national Safe at Home Week. It is the last week of August and you know two important pieces here. You know it's National Safe at Home Week, so we want to let them know that we are lighting the way to safety and we want to offer free home safety assessments. Sometimes that's your only way in, you know. Let's make sure that you know mom, dad are going to be safe at home and so we can look you know we can do a safety assessment look through the house and see what we would recommend for you. So that might be a really good way in. And you know, just a little lights. I did find some other lights that I liked, that you could kind of stick to stairs, but I didn't put them on here. So this is what you get and you can put your. You put your logo on these little I think that'd be really cute little logo on their little logo sticker.

Speaker 1: 54:15

And to hand those out and you can tie them to the light the way.

Speaker 5: 54:19

Yes, Super cute Coffee time on me, so this one is really cute. Annette used to use this while she was out in the field and I just changed it around a little bit, but you redeemed by text only. So this is a great way to get the social workers cell phone number and be, you know, texting each other hey, how are you? And also, you know, you're really just, you're getting one-on-one time with them. Or, and you can let them know I will come to you, you can come to me, let's just connect and have coffee talk. I think it's a great idea. In fact, I'd like to share that. Annette just got a text from someone and she when did you deliver that?

Speaker 3: 55:06

Do you think, annette? Probably eight months ago, eight months?

Speaker 5: 55:08

ago, they texted you to redeem it today.

Speaker 3: 55:09

This week is this still valid?

Speaker 5: 55:11

is that the?

Speaker 3: 55:11

cutest, maybe cleaning out the drawer. It was just sitting on the desk is this still valid?

Speaker 5: 55:17

and I was was like yeah, annette go.

Speaker 1: 55:20

And what happens. When they start texting you guys, you're the one that they tell hey, I've got a discharge, can you come quick Because they're in a hurry. And if they have to call and we did verify this with the people we've been interviewing if they can text you and they have to call other people, you're going to be the one. So getting on a texting basis with the social workers is really good. I love that. Yeah, great idea. And I can't believe it's still working nine months later. That's hilarious.

Speaker 5: 55:45

Eight months later. Yeah, that's money right there. That's perfect. Okay, September leave behind. September is fall prevention month, so you know, see the little fall leaves. This is a Don Fiala classic right here.

Speaker 1: 55:57

Year after year. They love how clever it is.

Speaker 5: 56:00

Oh, yes, yeah, Just like these socks, our services can help to prevent falls. And then, if you look at the little yay had to change up the socks a little bit this year because the other ones were no longer available. But these don't get the idea. They have the little grippies. They're really good for you know, they're no skid. You can use them for yoga, anything you want, but you can give these out to your social workers when you take this out too.

Speaker 1: 56:21

And they'll give them to their patients. And I've had people say you know the socks you brought with your fall prevention. I say yeah, and she'll be like I have a patient that's going home and they just really need these socks. Do you have any extras? And I'm like bringing socks around so they appreciate this stuff. And they usually do give it to their patients, this kind of stuff.

Speaker 5: 56:39

And you could get fancy and throw logos on those and have them embroidered and stuff. But rehab week, this is going to be good. When you're going out to, you know your sniffs, your standalones, your long-term, you're going to want to talk with the social worker and you're not going to want to spread yourself too thin, so make sure that you're going to. You know you target just a few, but you want to have a little ice cream social and take out, you know, maybe a big, you know bin of ice cream and just. But you're going to want to have them register with you and you're going to need to give some dates and times that you have availability or ask them.

Speaker 5: 57:11

You know, hey, when you guys are doing your activity next, you know Tuesday, or when you're doing your luau, you know they do a lot of those everywhere You're doing that. Can we come in and maybe just sponsor it or do some ice cream or something? I think this is really cute and this gets you to. You have to see them, you have to talk to them, you have to schedule this. So this is this is a really good piece to do that.

Speaker 1: 57:33

And then it's do that face to face time. And I think you could just do it for the people who work in the office too, in their break room. And I've done it both ways, I've done it for the facility and I've also done it for, and when you're in the break room with them, you just feel like I made it into the break room, like they like me, I'm a part of the team, it just you just hear the raw stuff, you know. Hey, did you talk to her about Mrs Smith? That's, that's these. They need to go home with her because you know whatever.

Speaker 1: 58:02

So the break room is a great place to to do something like this.

Speaker 5: 58:06

And here's some Amazon links so you don't have to go search. But there's a little polka dot cups and they come with. They're like I forget how big they are, I think they're like three point five or five point five ounces polka dots. They also have solids. If you want to do something like for your company, that's more of a solid, like like purple is for touching hearts, and then these little ice cream scoops to maybe take one or two out. But here's the links here and I just think that's super cute. Remember to bring stuff to clean up too and, like you know, I don't know white bees, napkins, all that jazz.

Speaker 1: 58:33

But don't leave it a mess like yeah that's a good point.

Speaker 5: 58:37

Leave it better than when you got there Exactly. It is also National Assisted Living Week. I mean, you could probably take your ice cream there too. But so this year's theme is inspiring generations, and you're really just celebrating the individuals who live and work in the assisted livings. That's their theme. You can go into the Canva and the Google Doc here and make any changes. This is their logo the little tree there, the generations or family tree. That I really thought was cute. And then let's see the next page.

Speaker 5: 59:07

Oh, I was supposed to take these out but I didn't. But they're cute and they inspire me. They're little fairy lights. Oh, I love them. So I think I only left this, maybe because I put inspire here.

Speaker 5: 59:23

Inspire means to fill someone with the urge or ability to do or feel something, especially to do something creative. So I was like, okay, fairy lights filling glass jars. I just thought it would be pretty. I don't know, it seemed inspiring. But the next slide is the actual. This was just a what do you think? Slide.

Speaker 5: 59:35

Here are little pins that actually come from the National Assisted Living Week's website and you know they're pretty inexpensive and I think that this would just be kind of really cute. They probably might not even have these out there. They have other things on the website. You can link to the website here where it says 2024 pins and, you know, just pairing them with the small drawstring bag and some other things the leave behind, maybe some candies or something else you can even put those little fairy lights inside the bag and it would just be super cute and lit up. I don't know, do something cute. Oh yeah, and we got rid of this because this was June, right For lobster week. But hey, back by popular demand. What do you know? Snappy discharges. Call us now for all your home care needs. Get patients home in a snap be discharges.

Speaker 1: 1:00:21

Call us now for all your home care needs, get patients home in a snap. So, yeah, we just thought this was very popular, so we could not just say goodbye, because lobster day is over. People have been using this and they're loving it out there, so we're getting a lot of really positive feedback, so we're keeping it.

Speaker 5: 1:00:37

Yeah, I think it's a keeper for sure, and then you know if you have something else you want to suggest for here. But I like these snapped and it's a play on words. You have the Cheez-It snaps and you have the Harvest snaps a little healthier alternative. But then you can take this out with lots of different things too. All right, boy, that was a lot.

Speaker 1: 1:00:56

It was happy. Friday Are we meeting? I can't remember the next date. It's in two weeks. Still, Valerie, or was there something? No, it's not.

Speaker 4: 1:01:05

That's right. We will send out a note when our next meeting is, because we're going to skip the 4th of July holiday week. We haven't really decided how we want to stay on schedule, but you'll all get information about it because the link is also going to change. So just watch your email from us and get you hooked up right well have a great weekend.

Speaker 1: 1:01:24

Everyone thanks for joining us thank you bye.